Sebamed attempts to show the ‘reality’ behind celeb-endorsed beauty bars

It launches Filmstars kee nahi, science kee suno campaign.

NEW DELHI: German personal care brand Sebamed, with the aim to urge customers to make informed personal care choices based on science, has launched a disruptive evidence-based Film stars kee nahi, science kee suno (Listen to science, not film stars) campaign. Created by The Womb and produced by Good Morning Films, the campaign features actress Ahana Kumra.

Launched in the 1950s as a body-cleansing solution for eczema patients, with a mild pH suitable for sensitive skin, Sebamed has had an image of a doctor-prescribed skin care solution for the longest time now. However, it seems like the brand is trying to make a bold move now, willing to directly compete with leading beauty bars. The films openly call out soaps such as Lux, Pears, and Santoor on their pH values, which are shown to be similar to detergent bar Rin.

Sebamed India head Shashi Ranjan said, “We stand for truth and transparency. During these unprecedented times, our wide portfolio of skin & haircare products with unique pH 5.5 benefit offers the new gold standard to the consumers. We remain  strategically committed to investing in attracting the best talent, creating engaging brand stories and driving  rapid distribution expansion across channels.”

The Womb creative partner said the brand is building a connection with its consumers through  demonstration-based advertising with an honest approach. “The personal care industry has always been conditioned to follow standard beauty practices in order to make it appealing to the consumers. However, when we came across Sebamed and what the brand wanted to convey to its consumers, we decided to communicate the product truth through our campaign, without any silver coating.”

Additionally, the brand has factored in the aspect that Indian customers today are re-evaluating their choices when it comes to skincare products.

Sebamed India head of marketing Konark Gaur said, “Consumers today are looking for brands that deliver on their promise. Sebamed, a brand that stands for honesty and authenticity, wants to empower the consumers with the right information so that they can choose the best. We believe that product is always the hero and days of gimmicky advertising are counted.”

However, the campaigns yet haven’t tried to compete with this set of aware and influenced urban customers, who in the past few years have started moving towards the organic category for their skincare needs.

Interestingly, the price range for Sebamed bends more towards these premium organic brands like Biotique, Kama Ayurveda, and Forest Essentials while it is almost two-five times more expensive than the likes of Lux, Dove, and Pears.

It will be interesting to see in the coming times how this move on the part of Sebamed will impact its brand value among Indian customers.

Latest Reads
Vigor Media Worldwide bags PR mandate of Atulya

NEW DELHI: Ayurveda-based wellness brand Atulya has assigned its PR and communications mandate to Vigor Media Worldwide.

MAM Marketing MAM
Indiluxe chocolates reflect the culinary canvas of India

Mumbai: In the run-up to Valentine’s Day, Indiluxe by Tata CLiQ Luxury and ASA by TajSATS have collaborated to create a limited-edition collection of artisanal chocolates that celebrate the flavours of India and also makes them an ideal gift for a special someone.

MAM Marketing MAM
Micromax announces #INdiakeRealHeroes campaign

Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand, today announced a social campaign titled #INdiakeRealHeroes via Rahul Sharma’s post on twitter The aim of this campaign is to recognise and applaud real heroes, who have gone...

MAM Media and Advertising Ad Campaigns
IKEA India wins Asia Pacific UN Women Award for Most Gender-Inclusive Workplace

IKEA India (Ingka Group), the world’s leading home furnishing company, has won UN Women’s top prize in the Gender-Inclusive Workplace category at the inaugural Asia-Pacific Women’s Empowerment Principles (WEPs) Awards ceremony on December 15 in Bangkok.

MAM Marketing Brands
Vedix promises to fix hair fall with personalised solutions

MUMBAI: Customised Ayurvedic beauty brand Vedix has launched a new ad film starring  television star and new mother Sanjeeda Sheikh advocating its personalised hair care products to fix all the hair related problems. Sheikh, who was struggling with severe hair fall, has finally managed to arrest...

MAM Marketing MAM
Schbang ropes in Amit Dhawan to head north India office

NEW DELHI: Mumbai-based creative and technology transformation company Schbang has set foot in the north Indian market with its newly set up office in Delhi. The offering will be led by Amit Dhawan, who has moved to the agency from Sociowash, where he was helping brands scale their digital...

MAM Marketing MAM
VMLY&R India and Startup Réseau kick-off Meet the Makers, a bootcamp for the brightest entrepreneurs in India

Global brand and customer experience agency VMLY&R, and Startup Réseau, a start-up ecosystem facilitator announced the launch of a virtual 30-Day Bootcamp program for emerging tech startups working in MediaTech.

MAM Marketing MAM signs Sara Ali Khan as first brand ambassador

NEW DELHI: has signed actor Sara Ali Khan as its brand ambassador and has partnered with her in a mission to empower women to look inside out beautiful with the #GoPurplle campaign. The 360-degree campaign has been conceptualised and executed by Spring Marketing Capital. With a robust...

MAM Marketing MAM
Digital puts control in the hands of marketers: Ashish Duggal

NEW DELHI: The digital marketing industry experienced a massive upswing in its growth trajectory last year, as companies big and small realised the importance of a strong online presence. The marketing pies reshaped quickly and opened a barrage of opportunities for the players in the domain to feed...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required