MAM

Resiquick launches maiden campaign with Varun Dhawan

It is for the first time in the segment that a brand ambassador is signed on for a Cyanoacrylate-b

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/30/resi.jpg?itok=fB7iKfQZ

MUMBAI: Resiquick, the new instant adhesives brand from Astral Adhesives, has launched a new campaign developed by Lowe Lintas Ahmedabad.

Varun Dhawan is the brand ambassador for Resiquick promoting the adhesive brand in a multi-film campaign.

Astral Poly Technik VP for business development Kairav Engineer says, “Our a ssociation with Varun Dhawan for the instant adhesive range is in sync with our brand ethos and identity, which is to innovate and introduce newer products that surprise and delight both, our trade and consumer. It is for the first time in the segment that a brand ambassador is signed on for a Cyanoacrylate-based instant adhesive product, and we are confident that Varun is a perfect fit with his on-screen and off-screen persona.”

The multi-film campaign shows how using a glue that spills can land people in tricky and sticky situations. Varun Dhawan introduces the audience to the hero of the film - Resiquick adhesive, pronouncing its unique benefit of '1 drop at a time' for ease of use and the strong bond it provides with the tagline 'sirf chipkao nahi, jodo’.

Lowe Lintas executive director Sagar Kapoor adds, “The Resiquick tube is of superior design. It delivers one drop at a time hence is not clumsy to use. It also has a cap that can be reused, unlike most others in the category. So we decided to focus on the real benefit. Of course, delivered in an engaging and entertaining way. We were fortunate to get Varun Dhawan to help us do that.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/whitehat.jpg?itok=3p9H7xD1
Delhi HC asks Aniruddha Malpani to remove posts critical of WhiteHat Jr

NEW DELHI: Controversy’s favourite child WhiteHat Jr got major relief in its defamation lawsuit case against the angel investor Aniruddha Malpani, who in a series of social media posts had accused the ed-tech platform of hiring people with no coding skills, as the Delhi high court asked the accused...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vfcc.jpg?itok=p73Ip7r-
Virtual Fireside Chat with Puneet Gupt, Coo, Times Internet Ltd

Taking ahead its virtual fireside series with experts across media and entertainment industry, Indiantelevision.com will be hosting Times Internet COO Puneet Gupt on 25 November. The session will be hosted by founder, CEO and editor-in-chief Anil Wanvari. Gupt drives the strategy, vision and...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vidyut.jpg?itok=T7s4_eAX
Vidyut Jammwal signs on as new face of MuscleBlaze

NEW DELHI: Sports & fitness nutrition brand MuscleBlaze has signed on actor & martial artist Vidyut Jammwal as its brand ambassador for the next two years. Along with endorsing the brand’s innovative range of products, Vidyut will be seen promoting fitness as a phenomenon in the country. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/chetyl.jpg?itok=UyCvAwoa
Cheryl Cosmeceuticals successfully conducts an online influencer session, #OxygenforYourSkin, for their DIY OxyBlast facial kit

Cheryl’s Cosmeceuticals, a well-known and established brand in the skincare industry, is a part of the L’Oreal group and recently conducted an online session with key influencers to promote their DIY OxyBlast facial kit. The session was conducted over Zoom and had beauty influencers like Khushnaz...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/asci.jpg?itok=OpX1Gv0L
Game over for misleading gaming ads: ASCI

NEW DELHI: The Advertising Standards Council of India (ASCI) has introduced guidelines to make real-money gaming advertising safer and more responsible. The advisory has been developed to ensure that such advertising makes users aware of financial and other risks that are associated with playing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/grapes.jpg?itok=RztWOcxu
Hindware appoints Grapes Digital to handle digital duties

NEW DELHI: Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.   The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/aatsi_desai_jasani.jpg?itok=Cr8EDe0X
Httpool APAC names Aatsi Desai Jasani as creative agency partner for Facebook

NEW DELHI: Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, has announced the appointment of Aatsi Desai Jasani as Httpool APAC creative agency partner for Facebook. She will report to Httpool APAC co-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/haiderali_amir.jpg?itok=XDy00JJz
Wondrlab appoints Haiderali Amir as head - content production

NEW DELHI: Wondrlab has appointed Haiderali Amir as its head – content production. Amir will be based out of Mumbai and will report to Wondrlab co-founder and managing partner - content platform Rakesh Hinduja.  Amir will be involved with delivering a myriad of content across Wondrlab’s clients...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/protinex.jpg?itok=pFNQj0SX
Protinex taps influencer marketers to push Immuno Nutrient Calculator

MUMBAI: Protinex in association with Filter Coffee Co is conducting an aggressive influencer marketing campaign to promote its Immuno Nutrient Calculator.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required