MAM

×

×

Ranbir Kapoor becomes a salesman to promote new Renault KWID

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/09/ranbir.jpg?itok=x8-_eu1D

MUMBAI: The Renault KWID has been a true game-changer. In just three years, the car has sold over 2.5 lakh units. Now, Renault has launched the new feature-loaded KWID that comes with reverse parking camera, rear armrest and rear 12 V socket.

To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador Ranbir Kapoor surprising KWID customers has been released across various social media platforms.

Renault India marketing head Virat Khullar says, “Renault KWID stands for “live for more”. It has always delivered more features than the competition. In three years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

L&K Saatchi & Saatchi executive director Charles Victor adds, “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault KWID a perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”

L&K Saatchi & Saatchi executive creative director Kartik Smetacek mentions, “The task for the campaign was to add a new dimension to the KWID brand. Inspired by its SUV design, we wanted to reposition it as an ally in adventure.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/disha.jpg?itok=9Tlec5cO
Aurelia rolls out its first ever TVC starring Disha Patani

MUMBAI: Aurelia announces the launch of its brand new TVC, starring Disha Patani. This launch marks Aurelia’s first TV advertising, in the past ten years. Conceptualized by Grey Worldwide, the television commercial embraces the different flavours of the festive season. Targeting women looking for...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/helo.jpg?itok=dfNrggMo
Helo embarks on latest content creator search with the third edition of its ‘Helo Superstar’ campaign

MUMBAI: Helo, India’s leading regional social media platform has launched the third season of ‘Helo Superstar’ campaign. Helo Superstar comes with a promise to discover high-quality original content creators from 10 different categories including entertainment, sports, food, education, to name a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/scoop.jpg?itok=JZDIdJb0
ScoopWhoop Hindi in collaboration with Posterscope celebrates Hindi Diwas by launching The Millennial Varnmala

MUMBAI: Hindi is one of the most celebrated languages in the world. Apart from India, it is also spoken in Fiji, Mauritius, Nepal, South Africa and more, making it the second highest spoken language in the world. To celebrate Hindi Diwas, ScoopWhoop Hindi, one of India’s leading online platforms...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/del.jpg?itok=Yl6JL-uU
It ‘Can’t Get More Italian’ than Del Monte’s latest TVC campaign

MUMBAI: Del Monte, a leading brand known for its premium and high quality food products, is launching a new communication campaign focused on its range of gourmet Italian offerings – Olive oil, Dried Pasta & Pasta Sauces, Table Olives - with the tagline ‘Can’t Get More Italian’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/hero.jpg?itok=SRqNypvy
L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign #TomorrowCantWait

MUMBAI: L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic “Hum mein hai Hero” campaign in 2011 has created another milestone campaign for the highly anticipated portfolio of premium bikes and scooters with a new brand idea “Tomorrow Can’t Wait”.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/oppo.jpg?itok=39FyOa2t
OPPO ropes in famous youth icons - Ranbir Kapoor, Katrina Kaif and Badshah for its Reno Series Campaign

MUMBAI: Adding to its already rich creative spirit of Reno Series, OPPO India today announced leading Bollywood actor Ranbir Kapoor as the “Brand Icon” for its Reno series. OPPO India also roped in Katrina Kaif and Badshah as the ‘Brand Friends’ for its creatively designed Reno series.  With these...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/mom_0.jpg?itok=PDkQcDiC
Sebamed, a German brand, launches first ever integrated campaign in India to educate new age moms and To-Be-Moms

MUMBAI: Sebamed, a reputed German skin and hair care expert with a legacy of 50+ years, has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India “pH 5.5 = perfectly Healthy skin”. The campaign aims...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/tanishq.jpg?itok=HbKCz93r
Tanishq launches ‘Aishani’ collection TVC this Durga pujo

MUMBAI: Tanishq, India’s most trusted jewellery brand has launched a new TVC film this Durga Pujo. The film celebrates the strength, spirit and zest of the modern and progressive Bengali women through all-women organised and supported community Pujo pandal.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/shrenik.jpg?itok=Ick3i-Pp
Balaji Motion Pictures, White Rivers Media make bold strides in digital movie marketing

MUMBAI: In a film industry that averages over hundreds of movies every year, the bid to be in the audience’s consideration set has become increasingly competitive, hence disruptive movie marketing has become increasingly important.

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories