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Pepperfry launches Diwali campaign with Kareena Kapoor Khan & Saif Ali Khan

Conceptualised by Upward Fall films, the film features the real-life couple as reel couple.

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Mumbai: Furniture and home products marketplace Pepperfry has onboarded Kareena Kapoor Khan and Saif Ali Khan as its first-ever brand ambassadors. The star couple features in the brand’s new Diwali campaign that aims to showcase how great furniture can bring about a change in people's lives.

In the fun yet relatable brand film conceptualised by Upward Fall films, Saif and Kareena play a couple that is on the verge of taking their relationship to the next level of commitment, except with a few twists. While Saif proposes, Kareena is not ready to accept because their apartment is suitable for a bachelor’s pad and not for a family. Enters the furniture brand to the rescue and wins the hearts of the most demanding patrons. 

“We are delighted to have Kareena and Saif on the Pepperfry team. They are a perfect personification of the brand’s attributes. As we kick start this association with our most significant campaign of the year, I am confident that our new brand ambassadors will further strengthen the brand’s position amongst consumers,” said Pepperfry chief marketing officer & business head Kashyap Vadapalli.

“Through our Diwali campaign, we highlight that the right furniture can help build your dream homes, and we are the best enablers for it," he added.

 Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms, and OOH.

On the new brand association, Kareena said, “My home is my world. Pepperfry’s wide range and designs open the door to help create beautiful homes. We connect with the brand and are thrilled to be a part of their journey.”

“Pepperfry feels like home already. The collections on Pepperfry are stylish and aspirational. The brand is an expert on everything furniture,” said Saif Ali Khan.

This Diwali campaign will be present on the T20 World Cup Live matches on Hotstar, La Liga & ATP Tennis on Voot, and UEFA Champions League on Sony Liv. Advertisements will run on popular shows like "Big Picture," "Bigg Boss," "KBC," "Kapil Sharma Show" to target the brand’s TG. In addition, the DVC will air on all the major video and social platforms, the brand stated.

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