MAM

Pantaloons celebrates Pujo rockstars with new campaign

Conceptualised by Ogilvy, the TVC celebrates the go-getter spirit of the youth

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/puja.jpg?itok=b0di_5Lb

MUMBAI: Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd commemorated the homecoming of Goddess Durga by unveiling its new campaign ‘Hello Pujo Rockstars’. This thematic campaign shows Pantaloons as a progressive brand that walks hand in hand with the go-getter spirit of today’s youth. It is a 360° campaign with presence on TV, print, outdoor, digital, radio and in-store activation. Additionally, all of the Pantaloons stores have come alive with Pujo themed windows.

Talking about the new campaign, Pantaloons head of marketing and e‐commerce Ryan Fernandes said, “Pujo is the most popular festival in West Bengal and the perfect medium for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. We are grateful to our loyal consumers for the phenomenal response that we have received so far from West Bengal and we will continue to work towards creating enriching experiences that bring us closer to our consumers.”

Conceptualised by Ogilvy, the TVC showcases and celebrates the go-getter spirit of the youth today who go all out to achieve their dreams. The lead of the new story is an ambitious young girl who aspires to perform during the Pujo Ashtami celebrations. When faced with a setback she proves her metal and takes up the challenge to form her own destiny. The amplified festive fashion quotient as well as the upbeat music of the film is sure to resonate with the consumers. 

Ogilvy Mumbai chief creative officer Sukesh Nayak said, "Bengal has always had a strong culture of music and arts. This is what inspired the story of an all-girls band that puts up a stellar performance for Pujo. It is a tribute to girl power which in a way is the essence of this festival."

The Festive Collection has been curated in traditional red, white and gold palettes, especially for Pujo. It is crafted in the most exquisite fabrics adorned with prints and designs that compliment all the festivities. The collection includes ghera skirts in beautiful prints and embroideries, brocade and embellished tops, kurtas in an assortment of prints and fits, ethnic bottom wear ranging from metallic prints to voluminous shararas and ethnic dresses.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/wunderson.jpg?itok=gMqpa7P5
Wunderman Thompson South Asia’s 21 Times Health

Wunderman Thompson South Asia’s report titled ‘21 Times Health’, is an incisive look at the effects of the coronavirus disease pandemic and the resulting lockdown on the health, pharma and wellness categories.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/anju.jpg?itok=cPm9TElF
Enterprise Ireland promotes Abhinav Bhatia as its new director- India & south Asia

MUMBAI: Enterprise Ireland, an Irish government organization that is responsible for venture capital investments and export development for Irish enterprises in world markets, today announced the promotion of Abhinav Bhatia as its new director for the Indian & South Asian region.  The new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/cofrr.jpg?itok=zyNfqo_x
Coffy Bite Partners with Dinamalar to Host a Fun Quiz to Engage Children During Lockdown

In the spirit of creating LOTTE Moments through various LOTTE Fests, Coffy Bite, the iconic confectionery brand of Lotte India in partnership with Dinamalar hosted a quiz competition for children through the daily newspaper. This was an attempt to engage the children in a fun and exciting manner...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/bharat-pe.jpg?itok=uc8nm8RI
BharatPe appoints Ex-Walmart Labs' Ankur Jain as chief product officer

MUMBAI: BharatPe has strengthened its leadership team by appointing Ankur Jain as chief product officer. Ankur will be responsible for the complete product lifecycle and innovation at BharatPe. Jain is the fifth CXO at BharatPe and joins Vijay Agarwal (CTO), Nishit Sharma (chief revenue officer),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/nrreaj.jpg?itok=j7bA8WZs
Hansa Customer Equity names Neeraj Pratap Sangani as COO

MUMBAI:  Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the chief operating officer.  Sangani is an alumni of UCLA Anderson School of Management and a keen proponent of behavioural economics having completed his professional certifications...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tconsult.jpg?itok=_6SB4v0P
WATConsult wins e-commerce mandate for Nobel Hygiene

Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the e-commerce duties for Nobel Hygiene, India’s first and leading makers of adult diapers. For the record, the company owns the adult diaper brand - Friends, the baby diaper...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/Rohan_Mehta-Chandni_Shah.jpg?itok=HodTwN72
Digital marketing to see an upsurge in advertiser movement post-Covid

NEW DELHI: The Covid2019 pandemic has impacted the business community in a number of ways. However, the one industry that seemed to have gained from the pandemic is digital marketing. It was already growing at a rapid phase within the country and the lockdown came as a great catalyst for boosting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/experiential%20marketing.jpg?itok=ZYalZ5PG
Challenge status quo through experiential marketing

MUMBAI: As brands around the globe are grappling with the Covid2019 pandemic, it has also raised questions about the future of experiential marketing, also known as the touch-and-feel marketing.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/communication.jpg?itok=vgqJYKKI
These brands faltered in their communication

NEW DELHI: There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required