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Mumbai: Homegrown handloom company Obeetee has launched the ‘Add Life To Your Home’ campaign to further the idea that Obeetee carpets belong in every home in the and are for everyone.
The brand has joined hands with celebrated artists from different fields such as actors Dia Mirza and Jim Sarbh, architect Sanjay Puri, designer Tarun Tahiliani, and musicians Amaan Ali Bangash and Ayaan Ali Bangash.
The brand campaign showcases these celebs in their own elements and how they elevate their surroundings with Obeetee carpets.
“We are thrilled to announce our debut digital campaign. It is the little things that truly add meaning and value to the monotony of everyday life and Obeetee helps you do that," said Obeetee retail CEO Angelique Dhama. "Obeetee rugs are made as a result of a wide array of inspirations and visions, each of our collections aims to embody something different. With Obeetee, there is something for everyone to love and that is what we aim to showcase with this campaign. We are honoured to join hands with such esteemed artists to help us spread this message in the most natural and awe-inspiring way.”
Hitachi Payment Services, India’s integrated payment solutions provider, has appointed Sumil Vikamsey as its new managing director, in addition to his responsibilities as the chief executive officer - cash business. He will also be inducted into the company’s Board effective 1st April.
Mumbai: L&K Saatchi & Saatchi has onboarded Pallavi Nayak as executive vice president – strategy. In her role at L&K Saatchi & Saatchi, Nayak will partner with clients to solve their business growth and marketing challenges, ground upwards. And co-creating effective creative work by...
Mumbai: Sociowash, a creative digital agency, has been awarded the social media & creative mandate for Colorbar Cosmetics, beauty and skincare brand. They won the mandate through a competitive pitch process which will be managed by their Delhi HQ team.
Mumbai: Edgio Inc., the platform of choice for speed, security and simplicity at the edge, has announced it has appointed Eric Black as CTO/General Manager, Media. Having been at the forefront of digital video and live event streaming with NBC Universal for more than twenty years, Black joins Edgio...
Mumbai: Wakefit.co, one of India’s largest D2C sleep and home solutions providers, recently released its sixth edition of its annual Great Indian Sleep Scorecard (GISS) 2023. The report attempts to decipher the sleep patterns and trends of Indians. Popularly known as the city that never sleeps,...
Mumbai: Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), initiated a campaign from 13 to 31 March 2023 to celebrate ‘World Oral Health Day’. The campaign ‘BeSensitiveToOralHealth’ was initiated to educate the consumers about the need for...
Mumbai: Reckitt, the global leader in consumer-healthcare, has announced the expansion of The Durex Birds and Bees Talk programme (TBBT), which is directed towards the adolescents between the age group - 10 to 19 Years, in the states of Gujarat and New Delhi. In partnership with ASSOCHAM Foundation...
Mumbai: Candere by Kalyan Jewellers, a leading jewel-tech brand, announced the launch of their campaign #NayiShuruaatHeereKeSaath on Akshaya Tritiya. The campaign introduces a quick & hassle-free solution and a problem-solving fix with Candere’s 100 per cent lifetime exchange value on diamond...
Mumbai: Tata Gluco+, an energy drink from the house of Tata Consumer Products Ltd. has taken forward its fun and quirky style of storytelling and unveiled its first national campaign that embodies the brand’s purpose of making challenges fun. The campaign conceptualized by Wunderman Thompson,...
