NueGo launches campaign spotlighting women employees

NueGo launches campaign spotlighting women employees

The campaign, called “Breaking barriers with NueGo”


Mumbai: NueGo, an intercity electric coach service from GreenCell Mobility launched a new campaign, honouring its women coach captains and hosting National Girl Child Day. The campaign, called “Breaking barriers with NueGo”, spearheaded by the brand, NueGo, features empowering stories from NueGo's accomplished women coach captains and cabin hosts.

"At NueGo, we greatly value diversity and inclusion. We are thrilled to spotlight our talented women employees with this inspirational campaign," said GreenCell Mobility MD & CEO  Devndra Chawla. "Their stories of determination in pursuing their passions in roles historically held by men demonstrate the power of breaking barriers. On National Girl Child Day, we reaffirm our commitment to empowering women and girls across India."

The campaign includes video interviews and profiles detailing the motivations and milestones of NueGo's pioneering women employees. From learning to drive large coaches to managing teams of drivers and hosts, these women prove that girls can achieve anything they set their minds to.

"We hope this campaign inspires women everywhere to dream big and believe in themselves," added Devendra Chawla. "At NueGo, we will continue our efforts to promote equality and open up opportunities for women. Because when girls and women are empowered, society as a whole benefits."

NueGo excels in traditional bus travel, seamlessly blending the comfort of flight-like travel with the ethos of eco-friendly mobility. Commuters on these routes are ensured an exceptional journey, where they are assisted to their seats, provided with clean, disinfected tissues and water bottles, and can indulge in a serene ride aboard NueGo's noiseless AC electric buses. The coaches are also equipped with state-of-the-art features, offering unparalleled safety and comprehensive convenience to passengers.

NueGo places a strong emphasis on the safety and comfort of its guests, exemplified by the establishment of upscale lounges. Travellers awaiting their NueGo buses can indulge in a variety of amenities within these lounges. These fully air-conditioned spaces offer facilities such as immaculate and sanitized restrooms, charging points, and F&B services, among others.