Mumbai: This National Pollution Control Day, National Geographic India, a brand with a rich legacy of authentic, impactful storytelling, has launched the ‘Mission Clean Air’ campaign to spread awareness about air pollution and its ill effects. The campaign aims to educate audiences about the power they hold to drive change and take adequate steps to curb it.
The campaign comprises of a series of thought-provoking content about the air emergency affecting all of us. It will highlight the journey of changemakers like Tejas Sidnal and Vidyut Mohan, whose extraordinary endeavours have reshaped our world for the better. They will passionately recount their transformative journeys, motivating audiences to be catalysts for positive change in the air we breathe. The brand also plans to integrate the campaign through its TV channel with the documentary ‘Airpocalypse’ and release a series of informative content across its social platforms, aiming to inform and engage the masses about this pressing issue from 1 to 6 December.