MAM

Mountain Dew fuels gaming culture in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/09/Untitled-1_36.jpg?itok=uWFjQ4Hf

MUMBAI: PepsiCo India today announced the launch of Mountain Dew Game Fuel in India – an exciting new and bold variant. Unveiled at a high decibel launch conference in Delhi, Game Fuel encourages you to take challenges head-on, test your limits and unleash the hero within you.

As part of the grand launch, Mountain Dew announced the Dew Arena – India’s largest ever gaming championship that aims to engage 30,000+ participants during the entire campaign for a thrilling gaming experience by switching the ‘Hero Mode On’.

The world of gaming empowers you to take on risks and challenges that allow you to experience the thrill and exhilaration of that extraordinary life, every day. The Dew Arena is a unique 9-week gaming championship which will give the best gamers in India a chance to have their profile on the Mountain Dew Game Fuel bottle, in addition to the prize pool worth INR 10 Lakhs.

Game Fuel will also reach out to gaming enthusiasts physically in the form of a massive, 50-city gaming truck activation. The culmination of these events will result in the Dew Arena finale on September 25, 2016, among the best gamers of the country. Mountain Dew Game Fuel is also giving consumers an opportunity to win an ‘Xbox One’ every day.

Speaking at the launch of Mountain Dew Game Fuel and The Dew Arena, Vipul Prakash, Vice President, Beverage Category, PepsiCo Indiasaid, “Innovation is a key driver for Mountain Dew and we have always focused on connecting with consumers in a contextually relevant manner. Mountain Dew Game Fuel is a popular franchise globally and we are excited to add it to our India portfolio. Since gaming in India is gaining exponential popularity across platforms, the Dew Arena has been created to give enthusiasts a change to switch their Hero Mode On and unleash the hero within.”

Priyadarshi Mohapatra, Country General Manager, Consumer Channel Group, Microsoft India, said, “Gaming, especially Social Gaming, is growing exponentially among Indian audiences. We have consistently received overwhelming response for our Xbox One releases in the country, underlining the expansion of the gaming community in India. We are committed to delivering unmatched and memorable experiences to Indian gamers and our partnership with PepsiCo for Mountain Dew Game Fuel is a step in that direction. We are confident that the platform will attract, and appeal to, the growing Indian gaming community.”

Available in 600 ML PET bottle and 250 ml can, Mountain Dew Game Fuel is priced at Rs. 35 and 25, respectively.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/the-ad-club-bangalore.jpg?itok=DVUMBEcL
Advertising world should re-strategise business now to sustain the impending economic blow

NEW DELHI: The ongoing global lockdown prompted by the deadly COVID-19 has pushed the world economy off a cliff, with even the most developed nations staring into an impending dark phase of recession. The Indian economy, which was already dealing with certain setbacks, is also going to be hit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/britannia.jpg?itok=d3bIk0nI
Britannia partners with Dunzo for doorstep delivery of food essentials

MUMBAI: Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/popcorn.jpg?itok=h2lr6l3q
Popcorn Furniture joins hands with Good Karma for one-month campaign

MUMBAI: On World Health Day, educational furniture manufacturing company Popcorn School Furniture announced a one-month campaign focused on the mental wellbeing of the children. The campaign, launched in association with Good Karma, aims to mitigate the stress in children during the COVID-19...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/mcdonalds.jpg?itok=wY-0Tisd
McDonald’s India introduces a unique ‘Work from Home’ policy for its Restaurant Management Team and Frontline Crew

MUMBAI: Westlife Development Ltd that owns and operates McDonald’s Restaurants in West and South India has introduced a unique ‘Work From Home’ policy for its restaurant management teams and the frontline crew, who are unable to go to work due to the nation-wide lock down. The move is intended to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/images.jpg?itok=Wd3rHCXh
DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

De Beers Group today announced that it will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/kan.jpg?itok=MmRTRzJY

Photo by Andre Benz on Unsplash

Consumers don’t want brands to stop advertising despite COVID-19: Kantar study

MUMBAI:  Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be exploited to promote a brand.   The study seeks to gauge urban India’s sentiments, behaviours and expectations from brands during the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/shoclues4.jpg?itok=2xG_uwn7
ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon

MUMBAI: E-commerce marketplace ShopClues announced a quick two-day delivery of orders of essential items for its customers in Delhi and Gurgaon. The service has gone live starting today i.e. April 7, 2020. India is currently under a 21-day lockdown order by the government to combat the spread of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/harkeness.jpg?itok=G3t8JzDn
Harkness Screens joins the fight against COVID-19

MUMBAI: Harkness Screens recently announced that it would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers; thereby using their unique skills and broad geographical footprint. With factories in the US...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/SD.jpg?itok=i9kYmgsW
Tollywood Music Director Sathya announces exclusive Dubsmash challenge on ShareChat for his upcoming composed song on Covid 19 awareness

Tollywood's popular music director Sathya today announced a 5 day Dubsmash Challenge exclusively for ShareChat users to participate and record videos on his newly composed song. The newly composed song is created especially to create awareness around COVID 19 amongst its fans. The video song is...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required