Mumbai: Moneycontrol has launched an advertising blitzkrieg taking on its nearest competitor.

In full-page jacket ads in the financial platform, it announced that it maintains a big lead across metrics, as compared to its key competitor.  

As per the Comscore data, the user time spent on Moneycontrol and the number of page views is three times more than that of its competitor.

Moneycontrol’s unique views are also substantially higher than that of its competitor.

According to Comscore data for February 2024 (India ComScore MMX), Moneycontrol has the largest number of Unique Visitors (UVs), 28.46 million, beating its major competitor, which had 27.1 million UVs. Moneycontrol also maintained its massive lead in page views (512 million) and time spent (667 million minutes).

In comparison, the key competitor managed to capture only 179 million page views in February. Its time spent also significantly lagged behind at just 189 million minutes.

Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to its competitors.

In terms of breaking important business stories too, Moneycontrol has been leading the race.  The business news platform has been the preferred choice of industry leaders from corporate India, the startup world and stock markets.

MC Pro, the paid subscription-based service of Moneycontrol, has also exceeded 7.5 lakh paying subscribers.