MAM

Star India's 'Mauka' mania inspires creative videos

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/03/21/worldcup.jpeg?itok=MEV8bhm9

India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict an evenly poised match.

The voyage of team India in this edition of ICC Cricket World Cup was well complimented by Star India’s creative innovation ‘Mauka’ and as India readies itself for the important bout against the Kangaroos, Indiantelevision.com lists various ‘Mauka’ moments that brought smile to thousands of faces.

As is the trend nowadays, after every India match Star launches a ‘Mauka’ video, the world also partakes in the Mauka Mania and creates a piece of its own. We take this opportunity to scan through the non Star India ‘Mauka’ videos made during the course of the tournament.

Take a look:

Bangladesh indeed is flying high as they stunned England to secure their berth in the quarter finals of ICC World Cup 2015. But their opponent in the quarter final was none other than the defending champions: India, who is so far undisputed in the tournament.

The video features a giant monster decimating representatives of nations, which Bangladesh has defeated so far in the championship while the Indian astronaut hides himself to escape the demolition. The humorous piece with Rise of Tigers slogan depicts Bangladesh’s emergence in the tournament.

This video shows an India supporter witnessing disappointing moments during the India VS Bangladesh match in 2007 World Cup with crackers in his hand, which India had lost. 

The renowned online netwrok “The Viral Fever” came up with its version of the ‘Mauka’ video.

The video was launched before India Vs West Indies match. It depicts India’s formidable performance and claims “Is Baar Sab Ki Phodenge,” which implies that in this World Cup, team India will spoil every opponent’s celebration.   

This video from ITV 2.0 Productions goes beneath the boughs to depict a different scenario. It showcases circumstances where India lost all of its group matches and the opponents are participating in a joint celebration. But unfortunately for them the celebration turns out to be a flop show because the crackers were too bad to burst, and while they anxiously try to find what is wrong with the fireworks, they discover they are a low quality China made products. In the next scene, the video shows PM Narendra Modi cracking a deal with his Chinese counterpart. The moral of the video is that while the entire world planned and plotted against India, India refuses to hold back and keeps prospering.

The same group came up with another one of a kind, all girl ‘Mauka’ piece, right before the India Vs Bangladesh match. The video shows how every team that has qualified for the quarter finals is pampering Bangladesh. The moral of the video is that if Bangladesh knocks India out of the tournament, then other teams will escape the demolition India has been offering so far to opponents.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_180049_800_x_800_pixel.jpg?itok=rS1g1fgR
L&K Saatchi & Saatchi wins integrated creative mandate of Embassy

Mumbai: Real estate company Embassy Group has roped in L&K Saatchi & Saatchi as its creative partner. The agency would begin its partnership with the real estate group by managing the integrated creative mandate for its premium residential portfolio Embassy Springs.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_164330_800_x_800_pixel.jpg?itok=jY-B7Ci_
ICICI Lombard names Sheena Kapoor as marketing, corporate communications & CSR head

Mumbai: Private general insurance company ICICI Lombard has named Sheena Kapoor as its new head - marketing, corporate communications and CSR.   In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_145849_800_x_800_pixel.jpg?itok=MR2yWbUW
CredAvenue onboards Abhishek Mehrotra as its CHRO

Mumbai: Homegrown debt markets platform CredAvenue has announced the onboarding of Abhishek Mehrotra as chief human resource officer (CHRO). In this role, Mehrotra will be responsible for leading the company’s human resource function, thereby bolstering CredAvenue’s people culture while cultivating...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_163430_800_x_800_pixel.jpg?itok=uEHMopYC
Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

Mumbai: Ogilvy India (South) has announced changes in its creative leadership with chief creative officers (CCOs) Kiran Anthony and Mahesh Gharat having put in their papers and deciding to move on from the agency. Gharat will be moving into a full-time direction and Anthony will continue to lead Vi...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_123748_800_x_800_pixel.jpg?itok=83s9geEf
Amin Lakhani elevated as Mindshare CEO, Parthasarathy Mandayam is GroupM CSO

Mumbai: GroupM, the media investment group of WPP on Tuesday announced the appointment of Parthasarathy Mandayam (Maps) as GroupM South Asia's chief strategy officer (CSO) and Amin Lakhani, who is elevated to the role of Mindshare South Asia's chief executive officer (CEO), which was earlier led by...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_112826_800_x_800_pixel.jpg?itok=QObafYqr
Kumar Varun rants about WFH in Man Matters' #LetsTalkMan campaign

Mumbai: Work from home (WFH) was perhaps the most common outcome worldwide for offices amid a coronavirus-ridden world. We went from being paranoid about Covid-19 and its impact on health to normalising it. Now, with the world battling another wave of the pandemic, Man Matters - a digital health...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/madison.jpg?itok=vgHfFdaP
AdEx zoomed 37% in 2021 despite Covid second wave: Pitch Madison Report 2022

Mumbai: The total advertising expenditure (AdEx) in 2021 grew at an unprecedented 37 per cent to Rs 74,231 crore, despite the treacherous second Covid-19 wave, which crippled the economy and AdEx for almost three months of May, June and July for the second year running. This is according to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/7up.jpg?itok=UmwhEAEI
Fido Dido comes up with 'fresh solutions' to everyday problems in 7UP's new TVC

Mumbai: Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his trademark cheeky avatar. The central concept of the brand campaign, a part of its ‘Think Fresh’ series, is to address everyday curveballs through...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/timex.jpg?itok=RXjc4dkF
Timex celebrates its rich heritage with ‘Given for Generations’ campaign

Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’  Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design. The brand has also democratised timekeeping by...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required