Kajaria Plywood launches "Magnificent 7" campaign

Kajaria Plywood launches "Magnificent 7" campaign

The campaign takes viewers on a captivating journey through the architectural wonders of India.


Mumbai: Kajaria Ply & Laminates, a leading name in the wood panel industry from the house of Kajaria, has proudly launched its latest social media campaign, "Magnificent 7," as an extension of their festive celebrations ‘Desh ki Raunak’ considering the upcoming festivals like Maha Shivratri & Holi. Executed in collaboration with Sociostreet Advertising, this time the campaign aims to showcase the architectural splendour and rich history of India's iconic temples.

The campaign shall be taking viewers on a captivating journey through the architectural wonders of India, spread across seven states covering our vast geography. By highlighting the unique richness and the exceptional craftsmanship that have stood the test of time, this campaign will be covering the grand Kailasa Temple, Kedarnath Temple, Meenakshi Temple, Kamakhya Temple and more. Each temple covered in the campaign is celebrated for its unparalleled beauty, intricate history, and profound archaeological significance.

Through stunningly shot visuals and compelling narratives, all viewers shall be visiting the ancient heritage in a new way and will find their interest reignited, which often hold long-forgotten stories and cultural legacies. By shedding light on the architectural splendour of India's temples, Kajaria Ply & Laminates hope to inspire a renewed appreciation for the country's rich cultural heritage.

Commenting on the conceptualisation for the campaign, Kajaria Ply & Laminates COO Shyam Shekhawat emphasised that, "India's temples are not just architectural marvels; they are symbols of our nation's rich heritage and spiritual legacy. With this campaign, we aim to celebrate the timeless beauty and historical significance of these extraordinary structures. As a responsible & proud Indian brand, Kajaria Ply & Laminates will also stand the test of time and we share the responsibility of reigniting the much needed flair of our golden glory from ancient times towards the current generation."

Also, as part of the campaign, a series of engaging posts and stories, each highlighting a different aspect of the temples' history, architecture, and cultural significance has been carefully crafted. By leveraging the power of social media, the campaign aims to reach a wide audience and foster a deeper appreciation for India's architectural heritage. A very unique but indeed a good effort by the team.