MAM
Report on Shemaroo

ITC Savlon’s Healthy Hands Chalk Sticks earns a place in the Cannes Lions Creativity Report of the Decade

The campaign was introduced under the brand’s Swasth India Mission in 2016

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/01/savlon.jpg?itok=_qT5nIre

ITC Savlon’s Healthy Hands Chalk Sticks won a Grand Prix for the 2018 Creative Effectiveness Lions, showcasing how creativity can be harnessed to drive change. Only 3% of all work that is entered goes on to win a Lion which makes the earlier win and recognised as part of the decade’ creativity report extremely prestigious not just for the brand, but also the country. This year the work has been included as part of the Cannes Lions Creativity Report of the Decade released recently.

Conceptualised by Ogilvy India, the Healthy Hands Chalk Sticks format renewed children’s interest in the hand hygiene conversation and demonstrated increase in a proper hand wash ritual. The most effective behaviour drivers are the ones that are not overt. They are  simply and engagingly tied into everyday routines. This initiative did just the same while proving Savlon’s commitment to improving hand hygiene – in 2018 towards reducing child mortality, and now in 2020 towards combatting the global pandemic.

Ogilvy India CCOs Kainaz Karmakar and Harshad Rajadhyaksha commented on this news, “Savlon Healthy Hands Chalk Sticks featuring as one of the iconic campaigns of the decade is truly an achievement we will not forget as long as we live. This campaign is a dear part of Ogilvy emerging at the top of Indian agencies in the Lions Creative Rankings. For that, we have Mahesh Ambaliya to thank and our extraordinary ITC clients. “

The campaign was introduced under the brand’s Swasth India Mission programme has been a front runner in driving behavioural change towards good hand-hygiene habits since its inception in 2016.  It has reached over 15,000 schools in 82 cities and nearly 5.6 million children with its innovative outreach. The ongoing program has delivered measurable success in effectiveness to help inculcate hand hygiene habits in primary school children.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/photogrid_plus_1621067064779.jpg?itok=RnukGGu7
Pandemic Effect: 70% millennials open to trying lesser-known brands - dentsu India report

MUMBAI: The Covid-19 pandemic has overwhelmed the lives and livelihoods of people around the globe and put unprecedented pressure on the economy. Businesses and individuals are struggling to mitigate the crisis, which has not only impacted consumer sentiments, but altered their purchase habits, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/chaka_sobhani.jpg?itok=YS_L-mwa
Leo Burnett elevates Chaka Sobhani to global chief creative officer

Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage. She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/gunjan_shah.jpg?itok=IocdxaRt
Bata India appoints Gunjan Shah as the new CEO

KOLKATA: Footwear major Bata India Limited on Friday announced the appointment of Gunjan Shah as its new chief executive officer. Shah will be at the helm of the brand’s operations in India. He takes over from Sandeep Kataria who was elevated as the Global CEO of Bata Brands. Shah will join Bata in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/amul-eid.jpg?itok=QuxMZzNt
Brands wish Eid Mubarak with messages of hope & togetherness

MUMBAI: Eid ul-Fitr means the occasion of breaking the fast- the day that marks the end of the month-long dawn-to-sunset fasting of Ramadan for Muslims around the globe. This year, more than anything else, the occasion serves as a great reminder to be grateful for what we have and to share with...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620989920016.jpg?itok=fmMlOAap
Garage Worldwide appoints Manish Arora as head of business

MUMBAI: Garage Worldwide - the digital and design arm of Famous Innovations has appointed Manish Arora as head of business. At Garage, his main mandate will be growth and technology specialisation.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620986914261.jpg?itok=nVbXPsbB
CavinKare to vaccinate all employees in India, Bangladesh and Sri Lanka

New Delhi: Fast moving consumer goods major CavinKare has announced that it will provide Covid-19 vaccination cover to all its employees and dependent family members in India, Bangladesh and Sri Lanka. The company said it will cover 1,700 employees both at factory and corporate level. In addition,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620971734012.jpg?itok=hPb1IM1E
Suzuki Motorcycle India appoints Satoshi Uchida as company Head

New Delhi: Suzuki Motorcycle India Pvt Ltd (SMIPL) appointed Satoshi Uchida as its new company head as part of a global revamp by the parent Suzuki Motor Corporation (SMC). Uchida has succeeded Koichiro Hirao with effect from 1 May. He carries three decades of experience across various global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/xc.jpg?itok=s8Xes4gy
Havas partners with Wellcom Worldwide to launch Havas Studios

Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios - a new, integrated global production business.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required