Govt takes video contest route to create consumer awareness

Govt takes video contest route to create consumer awareness

NEW DELHI: A video contest for consumer awareness of the ‘Jago Grahak Jago’ multimedia campaign has been announced by the department of consumer affairs to create awareness amongst consumers about their rights and redressal mechanisms available to them as well as their duties.

“Jago Grahak Jago” tagline, now a household term, needs to be strengthened by making consumers aware of their rights.

Details of the campaign are on the Department’s website and its twitter handles- @consaff and @jagograhakjago.Details of contest are available on

The participants are required to upload video clips of not more than two minutes duration on the theme “Consumer Awareness”. The language of the video clip would be either Hindi or English.

The last date for submission of entries would be 20 August 2017, and there are three prizes of Rs 50,000; Rs 30,000; and Rs 20,000. All prizes will also carry a certificate of appreciation from this Department

The entries should be original work of the participant(s) and must not infringe the Intellectual Property Rights of any third party. An entry could be an individual or a team project.Every entry should be accompanied by a brief explanation. An individual can send multiple entries. The results will be placed on the website of the Department tentatively within eight weeks from the last date of receiving the entries.

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