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Goodknight Fabric Roll-On readies kids for outdoor playtime

The film is conceptualised by Wunderman Thompson Mumbai

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NEW DELHI: As restrictions ease and children begin venturing outdoors again, Goodknight has launched a new digital film for its Fabric Roll-On, a personal mosquito repellent that is made with natural ingredients.

The video highlights how along with precautions of post-Covid world, children need protection from mosquitoes outdoors as well. Goodknight Fabric Roll-On provides instant and effective protection for up to eight hours, with the application of just four dots on clothes.

Conceptualised by Wunderman Thompson Mumbai, the film opens with a young girl getting ready to go play outdoors. Her grandfather is concerned about social distancing norms but she pacifies him by sharing her plans and points out that she and her friends will take all due precautions. Her grandfather then questions her safety against the danger of mosquitoes outside, which can cause diseases like dengue and malaria. The girl is unsure about what to do, that’s when her mother steps-in reassuring everyone by applying four dots of Goodknight Fabric Roll-On on her clothing. This creates a ring of protection, ensuring safety and uninterrupted play time.

Godrej Consumer Products Ltd (GCPL) CEO - India & SAARC Sunil Kataria said, “As normalcy is returning, kids have started to go out to play with all necessary precautions of masks, sanitisers etc. Parents have also said that kids are also more aware and responsible about the situation when they step out. However, the threat is not just about Covid; it is about any disease that you can be exposed to when you are playing outside, particularly mosquito-borne diseases during this season change. Through this digital film, we want to position Goodknight Fabric Roll-on as a must-have precaution and reiterate it is to be used before sending kids out so that they are safe from mosquitoes.”

Wunderman Thompson Mumbai VPs & ECDs Steve Priya said, “There is no one more happier than children, that the world is returning back to normalcy. Kids everywhere are thrilled that they can finally step out and play once again. Of course moms are being extra careful by making sure that kids wear masks, carry hand sanitisers and maintain social distancing. But to be fully protected outside, it’s equally important to maintain social distancing even from mosquitoes that spread dengue and malaria. We want to make using Goodknight Fabric Roll On an essential habit, so kids can always step out and play truly fearlessly.”

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