GM Modular launches new ad film for DADTESTED campaign

GM Modular launches new ad film for DADTESTED campaign

The campaign features father-daughter duo Suniel Shetty and Athiya Shetty

GM Modular

Mumbai: GM Modular, a leading manufacturer of fast-moving electric goods, has unveiled a riveting video as part of the #DADTESTED campaign featuring father-daughter duo Suniel Shetty and Athiya Shetty. The campaign showcases a wide range of vibrant switch plates in an array of compelling colours.



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The video features Suniel Shetty and Athiya Shetty, where Athiya is seen flaunting the wall colour switches, exhibiting how the switch plates match seamlessly with the walls of their home and accentuating their interiors with a pop of colours with GM's exquisite range of designs.

Also, Suniel Shetty adds a vibe of playfulness to the campaign video by donning the same colour ensemble similar to the aesthetic switch plates, indicating that there is a switch plate to match and enhance the looks of all kinds of interior spaces and can blend in seamlessly with various design themes.

Through this campaign, GM Modular aims to convey the message that selecting the right wall colour switches goes beyond just circuit functionality; nowadays, it's more about a combination of practicality and style to add your unique essence and element of memory to your space. With easy customization options available, discerning customers can customize switch plates effortlessly.

Commenting on the same, GM Modular CEO Jayanth Jain stated,  “We are stoked to launch this lively campaign as an addition to the #DADTESTED campaign with  Suniel Shetty and Athiya Shetty showcasing our new range of colour switch plates that caters to all generations, no matter genz, millennials and so on. The powerhouse father-daughter duo's congenial bond is quite evident in the video, and it effortlessly captures how both of them have stark differences in terms of life experiences, but even the generation gap is not coming in between their aesthetic preferences, as there is a switch plate to match and enhance the look of all kinds of interior spaces.

GM's switch plates give homeowners a spectrum of colour options when upgrading walls and switches in any area. The colourful switch plates allow one to make a style statement instead of having switches blend into the background.