MAM

Digi Osmosis unique campaign for 'Ki & Ka'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/08/Untitled-1.jpg?itok=kOVlGC_k

MUMBAI: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your life, Ki or Ka?’. It further asks  viewers if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka. 

After the viewer answers and clicks the share button, the trailer is shared on the user’s timeline on Facebook with another caption – ‘I’m Ka in real life but you know, ??????ling (Feminine) and ???ling (Masculine) means the same thing!’

Commenting on the campaign Digi Osmosis founder Manish Kumar said, “For this trailer, the strategy was simple; there are thousands of people who identify with Ki&Ka on a very personal level. They will find it to be a very interesting activity and in turn share it with their friends. Their friends in turn, find it a quirky and engage with the trailer, repeating the process. This encourages share-ability, a factor crucial for social media and creates a simple viral chain garnering the reactions required. ”

Ki & Ka director and producer R Balki mentioned that “It has been a terrific learning experience for me working with the Digi Osmosis team. I gave them the trailer of Ki & Ka and they just had a few hours to convert it into an active engagement piece rather than a passive experience. They developed an app embedded in the trailer to make the viewer see herself/ himself as the characters in the story and respond. Simple. Innovative. And really on the ball.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/kfc.jpg?itok=lrF6saLs
KFC rewrites rules, delivers to your car and bike

MUMBAI: In a pandemic situation the last thing you want is to go out and eat! And the restaurant industry has obviously been hit. Severely. So, the only way for the dine-in industry to remain relevant is to rewrite the rules of the business: Innovations, contactless deliveries, cloud kitchens, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/asian.jpg?itok=cQo__7-e
Ogilvy Mumbai's campaign for Asian Paints assures great painting with safety

MUMBAI: In the new normal, every business is finding new ways to minimise the effect of any disruption to their stakeholders. And category leader Asian Paints is setting a precedence with its newly launched Safe Painting Service. This service promises great looking walls while ensuring safety for...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/hul.jpg?itok=S1cN6IXR
HUL donates over 74,000 testing kits to tackle spread of Covid2019 in India

MUMBAI: Hindustan Unilever Ltd (HUL) has donated 74,328 RT-PCR Covid2019 testing kits worth Rs 13 crore to help ramp up testing of patients in the country. The Maharashtra government has received about 28,800 RT-PCR testing kits to help in the early detection of Covid2019. Others who received the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/piyush.jpg?itok=LHJMUUaV
I will stand as the captain of the ship and hold my people together: Ogilvy’s Piyush Pandey

MUMBAI: During the show Media Dialogues, Ogilvy executive chairman Piyush Pandey spoke to Anuradha Sen Gupta on CNBC-TV18 about the impact of Covid2019 pandemic on the advertising world. He weighs in on how the advertising agency business has been impacted by Covid2019. Excerpts: Have there been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/bajaj.jpg?itok=ibiredcG
Bajaj Finserv, Vivo launch #EMINetworkPowerplay

MUMBAI: Bajaj Finance Limited, the lending arm of Bajaj Finserv, has partnered with Vivo to launch its #EMINetworkPowerplay encouraging participants to play an online trivia game and win Vivo smartphone and other exciting prizes daily. The campaign, based on the theme of cricket, aims to keep the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/merr.jpg?itok=mSOZ7tR3
MARRIOTT INTERNATIONAL PREPARES TO WELCOME BACK GUESTS WITH A LIMITED TIME OFFER-SAVE NOW, STAY LATER!

Marriott International has announced the launch of a steal deal! A limited time offer curated specially for their hotels across South Asia. Starting today, guests can avail of any of the 3 complimentary offers while making their bookings till 30th June 2020. Whether booking for leisure or business...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/eart.jpg?itok=AAWe6jlM
Actimedia PR & Digital launches new vertical ~ActiMedia Earth

Two-decade old PR and brand communications company Actimedia|PR & Digital, is launching a new vertical ‘ActiMedia Earth’ offering brand building, PR and digital expertise at highly competitive rates to environmental conscious corporates, NGOs and organisations dedicated to sustainability. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/blood.jpg?itok=t4CiMBbf
Renowned celebrities urged people to register themselves as potential blood stem cell donor and be a lifesaver

This World Blood Cancer Day, DKMS BMST Foundation India, a non-profit organization dedicated to the fight against blood cancer and other blood disorders, launched their digital campaign #ItsYourTurnNow with an aim to create awareness on the importance of registering as a potential blood stem cell...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/mcdonal.jpg?itok=C3pQXK3U
McDonald’s India paves the way for the new dining experience in the post Covid2019 world

MUMBAI: As the country gears up to come out of the two-month long Covid2019-led lockdown, Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India, is all set to open its doors for its customers once again. The company has led the way for the industry...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required