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Dailyhunt launches youth-focused campaign #NewsKaDailyDose

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MUMBAI: Dailyhunt has launched a fresh campaign to strike a chord with the audience across India. The campaign aims to target the youth between 18-24 years, to drive Dailyhunt mobile app installs and for the audience to get a better understanding of the breadth of content offered on the app.

The campaign shows many scenes from across India where different audience segments including students, working professionals and housewives are hooked to the Dailyhunt App, and who are getting their daily dose of news on a single mobile platform. The ad attempts to capture Dailyhunt’s user enthusiasm and reactions to the happenings around them in their preferred language by just the click of a button on their phone.

Dailyhunt founder & CEO Virendra Gupta said, “With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India. There is an evident growth in the demand for consuming content digitally, especially news in the native language on mobile platforms in our country.”

What’s Your Problem joint MD and creative head of creative and content Amit Akali adds, “The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need.”

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