MAM

CNN is ‘Going Green’ with environment heroes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/27/cnn.jpg?itok=4bI5gIpg

MUMBAI: CNN’s Going Green returns this November with inspiring stories of everyday heroes working within their communities to improve the environment. These individuals take it upon themselves to improve the ecology and lead by example. Six stories from across the world will come together in a half-hour show hosted by Nicki Shields. 

The environmental champions featured in Going Green include:

Litter king – Bandung, Indonesia:

Every morning 74-year-old Sariban gets dressed in his bright yellow overalls and takes to the streets of Bandung, Indonesia. For over 30 years he has been picking up litter voluntarily, and cleaning up his neighbourhood. His mission is to make the world more beautiful.

Rhino ranger – South Africa:

In 2016 1,054 rhinos were killed in South Africa. Driven by organised crime and demand for rhino horn--rhino poaching reportedly increased 9,000 per cent from 2007 to 2014. Anton Mzimba, the field ranger of the Timbavati Private Nature Reserve anti-poaching unit, has spent the last 19 years patrolling and investigating animal crimes. Anton stands between the rhinos and their poachers’ guns and believes that each day a rhino is not killed is a success for him.

E-waste – London:

The Restart Project is a London-based social enterprise which extends the lifespan of gadgets by bringing people together to share repair and maintenance skills. Co-founder Janet Gunter is hoping that repairing broken mobiles, laptops and other devices will help to save the planet’s precious resources and prevent hazardous waste. ‘Restart Parties’ have been held across the world with people bringing along broken tech to fix it with help from engineers and electricians known as ‘Restarters’.

EV Mongol Rally – Aberdeen, Scotland:

Chris and Julie are charging their electric car for the very last time following a three-month car race from the UK to Mongolia and back again. 100 kilometres away from Aberdeen they prepare to drive the final stretch back home after piloting the first and only electric vehicle to date in the Mongol Rally. Going Green speaks to the couple about the unique challenges they faced on the road far from home, charging in remote places, and their thoughts on the electric vehicle revolution around the globe.

Floating forest farm – New York:

The South Bronx is an area without fresh fruit or vegetables, in the US. New Yorker Mary Mattingly is hoping to change a long-standing law which prevents park land from being used to grow food, or for foraging. The Swale, Mary’s floating food forest which sails up and down the Hudson in summer months, docks at Concrete Plant Park in the Bronx in November and will invite locals on board to learn about the benefits of perm culture and how it could change public spaces. Visitors will also participate in the creation of a new ‘food way’, a project the Parks Authority are experimenting with after Mary’s success in the community.

Fatberg, London and Ellesmere Port:

A monster fatberg weighing more than ten double decker buses is clogging up London’s sewer system. Wet wipes, nappies and hardened cooking fat have congealed into a solid mass which greater in length than two football pitches. While part of the fatberg has been put on display in a museum as a curiosity of modern life, the rest could be on its way to a biofuel plant in the north of England. The fatberg could potentially provide 10,000 litres of fuel, which would return to the streets of London – above ground this time – in the engines of the capital’s famous red buses.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/yes-bank.jpg?itok=uP97nnPN
YES BANK wins Digital Payments Award at MEITY Startup Summit 2019

MUMBAI: Commenting on the recognition, Ritesh Pai, Chief Digital Officer, YES BANK said “The prestigious recognition from the Ministry of Electronics and Information Technology (MeitY), is a testament to the Bank’s leadership in the Digital Payments space, backed by robust innovation and technology...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/oyo.jpg?itok=1T571es0
OYOs Weddingz.in launches its first digital and OOH campaign “Venue Sahi Toh Stress Nahi”

MUMBAI: OYO acquired Weddingz.in, India’s largest wedding company has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, “Venue Sahi Toh Stress Nahi”, aims to highlight the upside of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fabindia.jpg?itok=CauK48Sm
Fabindia’s association with IPL helped the brand record 40-50% growth

MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/fulcro.jpg?itok=GXIAyjmu
Fulcro to handle Whisper’s digital creative mandate

MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/un.jpg?itok=5BTKiiyV
Initiative India to handle media duties of Unacademy

MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following a competitive pitch process and the business will be handled by the agency’s Bangalore office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/gupta.jpg?itok=PLImo3PI
Supari Studios creates launch campaign for CRED

Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet - the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/ajit.jpg?itok=Fz1V43Fm
Socxo releases an e-book on Holiday season marketing - Time for buzz marketing with the Mango Man!

Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter - October to December.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/tam.jpg?itok=v7buFaV-
E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report. As compared to the last year, the top category of Food...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/korean.jpg?itok=COaziccv
Korean Dramas now in Hindi from One Take Media Co.

MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu--Korean wave” and refers to the way Korean entertainment is spreading around the world .

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories