Mumbai: Bajaj Allianz Life Insurance, a leading private life insurance player, launched a powerful 3600 campaign to highlight the benefits of the first-ever, exclusively designed term plan for diabetics - Bajaj Allianz Life Diabetic Term Plan Sub 8 HbA1c. The nationwide campaign includes TVC in Hindi and regional languages, print ads in leading national and regional dailies, outdoor in the top ten cities and digital outreach across leading publishers.
The company launched a 45-second film that showcases the efforts a diabetic puts into managing their lifestyle and food habits and so on to ensure their sugar levels are maintained. To further encourage him to continue with these practices the company term plan for diabetics comes in as a strong partner. The plan is designed not only to provide peace of mind but also to encourage customers to sustain their healthy lifestyle and manage their insulin levels and avail reduction in premium during renewal time.
Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “Our exclusive product caters to a significant unmet need gap that exists in India where 17 per cent of the world’s diabetic population resides. The holistic offering including health care management services, aligns with the brand’s endeavour to be the Life Goal protector of Indians. Building on relatability and relevance with our core TG, the campaign will drive awareness and engagement with the product”.
To maximise impact, Bajaj Allianz Life Insurance will collaborate with influencers from the fields of nutrition, medicine, and lifestyle. The partnership is expected to help Bajaj Allianz Life Insurance connect with the large follower base of the influencers and educate about the disease.
Furthermore, Bajaj Allianz Life Insurance is the associate sponsor at the ICC World Test Championship Final 2023, which will be broadcasted on Star Sports HD and Hotstar.