Audible releases two new ad films to showcase the power of audio

Audible releases two new ad films to showcase the power of audio

The films were conceptualised by Audible & executed by Media Monks

Rithvik Dhanjani, Nakuul Mehta

Mumbai: Audible, an Amazon company, and a global provider of spoken-word entertainment has announced the launch of two new ad films featuring TV actors Nakuul Mehta and Rithvik Dhanjani. The films showcase the wide and diverse range of audio and spoken word content available on the audio streaming app, which listeners can enjoy whenever, wherever they like.

Conceptualised by Audible and executed by Media Monks, the ads are already on air across 60 channels. This includes channels across genres like Hindi General Entertainment, Hindi Movies, Hindi and English News, Hindi Music, English lifestyle, English Movies, Infotainment as well as on live sports like the India-New Zealand test match from 3 to 7 December 2021 and the English Premier League between 27 November and 28 December 2021, said the company.

Both films bring out the crackling chemistry and camaraderie between Rithvik and Nakuul. Having diametrically opposite personalities who enjoy completely different activities and audiobooks, helped showcase the range of titles available on Audible, their playful relationship adding to the films’ entertainment quotient.

Audible India country head Shailesh Sawlani said, "We recently launched an all-you-can-listen Plus catalogue for our members featuring over 15,000 Audible Originals, audiobooks and podcasts across languages and genres. Our ad films showcase how we have something for everyone in our diverse slate, including titles featuring household names like Rithvik and Nakuul and other popular talent. We hope that the viewers enjoy our ad films, brought to life by these very talented and spirited actors.”

Both the actors have lent their voices to two new free-for-all Audible Originals available on, which made them a natural choice for the films, the brand said.