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7UP asks youngsters to ‘Think Fresh’ in new summer campaign

The TVC celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

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MUMBAI: Carbonated beverage brand 7UP has launched a new TVC encouraging India’s youth to look at everyday curve ball situations through a lens of fun and light-heartedness. The ad film featuring 7UP’s mascot Fido Dido celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

The commercial, which reiterates the brand’s ‘Think Fresh’ philosophy, opens with the mascot and his crush exchanging stolen glances until their moment is suddenly interrupted by loud and peppy music from the adjacent house. His love interest is distracted by the muscular guy next door and stats paying more attention to him instead. Dido is left disappointed. The 7UP bottle comes to his rescue and inspires him to think fresh to set up a makeshift see-saw which turns the situation to his advantage.

The TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

PepsiCo India marketing director - flavours (7UP and Mirinda) Naseeb Puri said, “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, - inspiring youth to ‘Think Fresh” and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception.”

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