Mumbai: Coca-Cola India’s homegrown heritage brand Limca has launched its exciting new campaign, #TravelWithLimca. Launching Triptii Dimri as the Limca girl, the campaign is built on the idea that there is a whole world waiting to be discovered right in our neighborhoods. The #TravelWithLimca campaign encourages people to discover new hotspots within their cities.
Conceptualized by Studio X, the campaign film takes viewers on a vibrant journey alongside Triptii Dimri as she embarks on a bus ride that takes her on a delightful city exploration. As the bus rattles through the streets, with the first sip of the ultimate thirst quencher, Limca, a layer of happiness envelops her, igniting a sense of excitement and curiosity. Energized by the refreshing taste, Triptii's journey takes an enchanting turn, setting out to traverse through the hidden gems of her city. From bustling markets to sizzling street snack shops, she uncovers the rich experiences, inspiring consumers to tour the city with a refreshing Limca.
Expressing her excitement about joining the Limca family, Triptii Dimri said, " I am very happy and excited to be a part of Limca. Exploring new places and experiencing different cultures has always been my passion, and I am thrilled to encourage others to do the same. Together with Limca, I look forward to embarking on this exciting journey of discovery."
The Coca-Cola Company Sr director, marketing – hydration, sports and tea category, India and South-West Asia operating unit Ruchira Bhattacharya said, "With its legacy of lime and lemony credentials, Limca has been rejuvenating consumers with its unique taste for 5 decades. We are thrilled to launch the #TravelWithLimca campaign featuring Triptii Dimri as our new Limca face. With this campaign, we hope to encourage people to get out there and discover the beauty of their own cities and refresh themselves with a chilled Limca!
Studio X chief strategy officer Mukund VML said, “There are so many places in one’s own city that are waiting to be discovered. The #Travel with Limca campaign encourages you to live your city to the fullest. Everything in the commercial is localized to the city - from the name of the bus stop to the illustrations. Triptii with her effervescent attitude was not just great to work with but also is the perfect Limca girl."
As part of the campaign, the brand will be running a promotional offer until 30 June, where consumers stand a chance to win travel vouchers from DMRC, Ease My Trip, and more by simply scanning their Limca bottle. Dive into the world of exploration and unlock access to a plethora of travel-related content on www.travelwithlimca.coke2home.com.
For more information about the #TravelWithLimca campaign and to join the adventure, follow Limca on Instagram or visit www.travelwithlimca.coke2home.com.
