MAM

Zenith wins the domestic mandate of Welspun India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/24/Tanmay-Mohanty.jpg?itok=5N7XXaZX

Zenith has bagged the media duties of Welspun India’s domestic business. Welspun Group is one of India’s fastest growing conglomerates with a net worth of $2.3 billion. The business was won following a rigorous multi-agency pitch. The mandate includes media investment and strategic partnership across print, television & radio.
Tanmay Mohanty, Group CEO, Zenith India says, “Welspun group is one of India’s fastest growing conglomerates and we are pleased to be chosen as the strategic partner for the domestic business of Welspun India. Zenith brings in powerful, integrated communications at scale and we look forward to harnessing our rich capabilities in tech, data, content and analytics for them. We were able to demonstrate a strong understanding of Welspun’s consumers and how we can exceed their business objectives. Zenith looks forward to making a real difference to the Welspun brand, and will cement and support their expansion plans.”
Commenting on the association, Manjari Upadhye, CEO, Welspun India – Domestic Business said, “Welspun India focuses on offering thoughtful living to its consumers. With the domestic brand SPACES, Welspun India is promoting thoughtfulness through home décor. Zenith specialises in transformative, effective and data-driven communications which will be integral to our strategy of building a robust domestic offering through our brand SPACES.”
A US$ 2.3 billion Welspun Group has a global presence in home textiles and large diameter line pipes, and with the infrastructure business in India. The Group has a global presence in over 50 countries with over 26,000 employees across geographies.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/Vinod_Kunj-Mayank_Shah.jpg?itok=-_ZI7lCD
Parle Milk Shakti delivers solution to every mother's concern over child's milk intake

MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery has launched an engaging campaign featuring three ad films for its biscuit brand - Milk Shakti. The campaign depicts the age-old battle of child versus glass of milk. This plays out every morning at breakfast tables...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/shopcluse.jpg?itok=udsR7ZSr
ShopClues.com Offers a Stroll Down ‘Korean Avenue’

New Delhi: - Expanding its international portfolio to bring the best value-for-money products to its customers from Real Bharat, ShopClues.com launched its new online store - ‘Korean Avenue’ - offering over 1,000 affordable Korean products such as beauty and cosmetics, fashion electronics and home...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/omnigel.jpg?itok=ZDfeBBKX
Omnigel’s new TV commercial focuses on working pain-free

MUMBAI:  Pain recovery gel – Omnigel, which hails from the Cipla family launches its first-ever TVC to strike a chord with Indians while reinforcing that Omnigel keeps you pain-free and uninterrupted, and empowers you to fulfill your desires. Acclaimed for its medicinal and healing benefits, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/will.jpg?itok=c0ybxc0m
BC Web Wise appoints Chagas Ferdinando as the Senior Creative Director

MUMBAI: A leading independent digital marketing agency BC Web Wise appoints Chagas Ferdinando as senior creative director. Chagas will be responsible for planning and overseeing the creative brand campaigns for BC Web Wise. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/coffe.jpg?itok=1ApLmuL6
Coffee Culture Celebrates Republic Day with “Cup to a Cop”

MUMBAI: There's nothing like a hot and steamy cup of coffee on a cold winter day! To celebrate the culture of coffee with the spirit of the nation on the 71 Republic Day of India i.e. 26 January 2020, Coffee Culture has launched honoring the real heroes of the nation through the ‘cup to a cop’...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/zee5_0.jpg?itok=2NJfnBtB
iProspect India to handle SEO for ZEE5 Global

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), will now be the search engine optimisation (SEO) of ZEE5 Global.  iProspect India will offer its extensive SEO services to the OTT platform to help increase viewership sessions on ZEE5 from organic...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/meloraa.jpg?itok=mzyZTgRl
Melorra’s Valentine’s campaign urges men to go beyond the traditional gift ideas

MUMBAI: Melorra, India’s fastest growing fine jewellery brand that’s making gold trendy for everyday wear has unveiled its latest Valentine’s Day campaign. Trending as #UpYourGiftingGame across all social media platforms, the campaign urges men to go beyond the traditional roses, teddy bears, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/godrej.jpg?itok=5i04OdIk
Godrej releases digital film 'The Little Things We Do' to Commemorate Republic Day

MUMBAI: Godrej Group has unveiled  a fascinating digital film named #thelittlethingswedo, to commemorate India’s 71 Republic Day. When the 122-year company looks back at its journey, it is immensely grateful for the opportunities that have come its way for being able to play its part in 'Making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/stock.jpg?itok=mkuNpg9n
Dealing with the slowdown: Madison Media’s recommendations

How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has come out with some 10 recommendations for marketers to deal with the slowdown which it has put out in a playbook, it released earlier this month.

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories