MAM

ZEEL to fund 75% of entry cost incurred by creative agencies for Kyoorius Creative Awards

ZEEL has expanded its support to the creative community

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/24/ele.jpg?itok=8yKCPCrS

MUMBAI: In an industry-first move, Zee Entertainment Enterprises Ltd (ZEEL) has expanded its support to the creative community in India. The media conglomerate will fund 75 per cent of entry cost incurred by creative agencies for Kyoorius Creative Awards. ZEEL MD and CEO Punit Goenka and Kyoorius founder and director Rajesh Kejriwal announced the initiative on Thursday. One of the main aims of the partnership is ensuring entries of agencies who, for reasons of commerce, were not able to participate earlier.

The move will make the participation of creative agencies in the Kyoorius Creative Awards much easier and significantly more cost-efficient. Recognising the budget constraints and immense pressure on margins experienced by agencies, ZEEL has announced this support to ensure that every creative work finds its due share of recognition and appreciation.

A significant reason for ZEEL’s support to the advertising fraternity is that, as an entertainment company with strong and established businesses in the realm of broadcast, films, music, digital and LIVE entertainment, the company has been a direct beneficiary of the immense creative talent of the industry. With this initiative, ZEEL recognises and applauds the creative quotient of the industry, which complements the entertainment environment through the creation of television commercials, and the significant contribution of the community through their involvement in TV programming, films and content for digital platforms.

Speaking on this announcement, Goenka said, “We are extremely proud of our symbiotic relationship built with the advertising fraternity, both media and creative, in this journey of entertaining the world. We firmly believe that no creative work should be deprived of being showcased, appreciated or recognized due to commercial constraints. Our association with the Kyoorius Creative Awards enables us to make this disruptive and much-needed change in the current ecosystem. I am glad that this initiative is also in line with IAA’s overall approach of democratising the advertising world.”

Kejriwal added, “As we step into the seventh year of the Kyoorius Creative Awards, it gives us a great sense of satisfaction to witness the immense support expressed by the creative community and marketers. This initiative would not have achieved the success levels which it has without the investment of time and energy of all the players in the value chain. We are delighted that ZEE has taken a yet another thought leadership stance by supporting the creative community through its association with the Kyoorius Creative Awards. The support from ZEE will not just democratise the awards ecosystem, but will also disrupt the existing power structures.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/metro.jpg?itok=hIQOB81n
METRO SHOES PROVIDES MUCH NEEDED RELIEF TO MIGRANT WORKERS BY DONATING FOOTWEAR

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hrtech.jpg?itok=CjQs-ywf
HR-Tech startup, iXceed forays into Digital Marketing Services

After making a mark in the HR domain, iXceed – HR-Tech the start-up now expands its portfolio services by offering digital marketing in tandem with the clients’ demands. Marketers—as advocates for consumers in every business—have a critical role to play. Digital Marketing is a major driver for most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/dollar.jpg?itok=WewYbHTe
Dollar has Akshay Kumar unveil new brand identity on webinar

BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ - #...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/edutainment.jpg?itok=yheOXizi
8th Edition of The Edutainment Show Goes Virtual Amidst Lockdown

India’s leading Event IP Company, Event Capital initiative The Edutainment Show has announced its 8th edition online. Edutainment Show Live a media and design education exhibition is set to be held from the 11th June -20th June. The show is a platform to connect young budding and aspiring students...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/neo.jpg?itok=0t0JfoV8
NEO TECH® is set to launch PPE kits and protective gear for frontline warriors with partner brands - Donear, Grado by GBTL & OCM

Mumbai: With the Covid-19 pandemic making its presence felt globally, the frontline workers are diligently performing their duties towards the society. Being synonymous with product innovation since their inception and with the vision of contributing to the society, the Donear Group - Donear, GRADO...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/instagram.jpg?itok=FbRl6iph
Instagram to launch IGTV ads, share 55% revenue with creators

MUMBAI: Instagram will soon start sharing revenue with creators through ads in its long-video format section, and by letting the viewers purchase badges on Instagram Live. Fifty-five per cent share of the revenues thus generated will be shared with the creators. The social media giant, a part of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/emway.jpg?itok=X0Ais4q4
ITC’s B Natural and Amway India collaborate to launch first of its kind immunity offering in Fruit beverages, with clinically proven ingredient

In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity +...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/Havmor.jpg?itok=3Ty6jrxp
Havmor Ice Cream asks post-lockdown 'Sabse Pehle Kya Karega'

MUMBAI: ‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds with the lockdown now nearing an end in most places. It focuses on what the consumer really wants the moment life gets back to normal. While...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/Saurabh%20Agarwal.jpg?itok=ry09x3oF
Local paint industry looking at bright future: Kamdhenu Paint's Saurabh Agarwal

NEW DELHI: Pegged to be a Rs 50,000 crore industry, the paint sector in India is dealing with a tough time these days, consequent to the extended lockdown condition and interrupted economic activities in the country. According to Kamdhenu Paints director Saurabh Agarwal, the prospect for the...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required