Report on Shemaroo

Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

The agency swept the awards night with a total of 8 metals - 4 golds, 2 silvers and 2 bronze for i

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business. The agency’s  winning tally included 7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s. The dominant performance of the agency in categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generated Content’, are a testament to the agency’s claim of being an integrated communications partner, offering end-to-end solutions for its clients.

Commenting on the awards win, PepsiCo India spokesperson, said, “Congratulations to the team at Wunderman Thompson for a well-deserved win. As a brand, it's a humbling experience to be recognized, given it's a testimony of consumers enjoying and resonating with our work. Wunderman Thompson has been a valuable partner in delivering culturally relevant campaigns focused on driving hope, trust and fun amongst our consumers. We look forward to creating more content with them that is relatable and impactful  going forward.”

On being named the ‘Digital Agency of the Year’, Chairman and Group CEO, Wunderman Thompson South Asia, Tarun Rai, said, “I am immensely proud that we have won the Digital Agency of the Year Award from such a respected industry body, for two reasons. First, for the past few years my effort has been to get our agency, with eight decades of building some of the best brands in the country, to pivot and exploit the exciting opportunities of various digital platforms. The merger of JWT and Wunderman, and the formation of Wunderman Thompson a couple of years ago, accelerated this transition. As we celebrate the second anniversary of Wunderman Thompson, this recognition gives me immense satisfaction since we competed, and won, against the top purely digital agencies, besides all the mainline ones. And second, that we have won this huge accolade basis the work we have done on PepsiCo India, a cherished and long standing relationship of over thirty years. The PepsiCo India marketing team has constantly encouraged us to create the same magic that we’ve created on traditional media over the years, on digital platforms. Their exciting and youthful brands gave us ample opportunity .”

Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “It is a huge honour to win Digital Agency of The Year for work done on two of our biggest and most coveted brands at Wunderman Thompson; Pepsi and Lays. The fact that most of this work was done while the teams worked from home and collaborated across various locations in country remotely adds a genuine edge to the creative and digital potential of Wunderman Thompson India. The work that wins over the masses in the marketplace is the work that moves the award juries as well. This win will build our culture of inspiring growth for our brands and drive the agency forward into the future blurring the lines between traditional and digital media with the power of ideas that break boundaries.”

India Digital Awards (IDA) is the most esteemed accolade in India and a true symbol of digital excellence. Founded in 2009, IDA celebrates organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium.

Breakdown of Wunderman Thompson India’s wins:

S. No.




Entry Name






Best Brand Awareness Campaign using Mobile


Pepsi Upends Age-Old Assumptions About Singlehood On Valentine’s Day






Best Viral Marketing Campaign


How India Celebrated 'Being Single' On Valentine’s Day






Best Viral Marketing Campaign


How Pepsi Brought Back Salaam-Namaste Into Pop Culture With Swag






Best Brand- Influencer Collaboration


Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine’s Day






Best Use of Mobile for Content Marketing


How India Rediscovered Salaam-Namaste With Swag During Covid






Best User-Generated Content used for a Campaign


How Pepsi & The Swag Generation Revived Salaam-Namaste As The Right Way To Greet During Covid






Best Social Influencer Campaign


Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine's Day







Best Messaging Campaign


Getting India to Smile with Lay's



Latest Reads
Women's Day 2021: Brands inspire, bat for gender equality

Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.

MAM Marketing MAM
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM
Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness.

MAM Marketing MAM
Jaguar Land Rover to lay off a third of India workforce

Tata Group-owned Jaguar Land Rover (JLR) is undertaking its biggest ever retrenchment drive in its India operations, slashing its workforce by nearly a third, according to a report by Business Today.

MAM Marketing MAM
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns
Facebook’s Dave Rolfe moves to WPP as global head of production

NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required