MAM

Amagi enables virtualized playout with Cloudport 3.0

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/25/Amagi.jpg?itok=4sRHM1jB

MUMBAI: Aiming to increase operational efficiency, scalability, and cost savings for broadcasterscloud-based broadcast infrastructure and targeted TV advertising platform Amagi has adopted use Cloudport 3.0, the latest version of its cloud-based playout platform.

Cloudport 3.0 enables TV networks to operate virtualized playout on the cloud. This gives TV networks greater flexibility and agility to spin new channels and create regional feeds instantly to keep pace with changing viewer dynamics and preferences. Available as a commercial-off-the-shelf (COTS) platform using Intel servers, Cloudport 3.0 can also be deployed at operator headends while retaining full control over operations with the broadcasters.

The new playout platform is IP-enabled, supports live broadcast, and is 4K UHD compatible. Complete with multi-feed monitoring, the platform offers remote playout management, creating a live MCR-like experience on the cloud.

"Building on the successful global deployments of Cloudport, Amagi has further enhanced the platform's capabilities in response to the broadcast industry's evolving needs for virtualized playout," said Amagi co-founder K A Srinivasan. "With Cloudport 3.0, TV networks can respond to market needs quicker, as well as operate multichannel playout and delivery with zero CAPEX when compared to traditional playout and broadcast models."

Offered as a platform-as-a-service model, Cloudport 3.0 is packed with advanced features such as near-live asset changes to broadcast playlists, real-time social media integration, and enhanced digital video effects for a better end-user experience.

"Given its flexibility to be hosted on the cloud, Cloudport 3.0 can be used to create broadcast-quality OTT feeds. It can also double up as a cost-effective option to meet disaster recovery needs of TV networks. There is no longer a need for broadcasters to stay invested in expensive, traditional delivery models," Srinivasan added.

Cloudport 3.0 will be showcased by Amagi at the 2016 NAB Show in Las Vegas, April 16 to 21.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/mamaearth.jpg?itok=ONG2J7yM
Mamaearth debuts on national TV with first ad film

New Delhi: It was nearly four years ago when the husband-wife duo Varun and Ghazal Alagh decided to launch their own personal care and beauty brand – Mamaearth, foraying into the toxin-free products category within the overall personal care and beauty sector that is estimated at $24 billion in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/chip.jpg?itok=Nsg1eViq
Blue Tribe awards its integrated mandate to Chimp&z Inc

MUMBAI: Vegan meat start-up Blue Tribe Foods has awarded its integrated marketing mandate to Chimp&z Inc after a multi-agency pitch. The account will be handled by the agency’s headquarters in Mumbai. It will conceptualise a 360-degree digital marketing strategy for the brand, ranging from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/and.jpg?itok=IcjCUpAt
AndBeyond.Media wins programmatic monetisation mandate for Eenadu

Mumbai: AndBeyond.Media has won the programmatic monetisation mandate for Eenadu. As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximise their ad revenues via programmatic channels. This strategic partnership comes at a very opportune time as both the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/diego.jpg?itok=Ddnh5d-x
Brands pay tribute to ‘The God’ Diego Maradona on Twitter

NEW DELHI: The sad demise of legendary Argentina football player and manager Diego Maradona has left his fans heartbroken. Popularly known as 'El Dios' or 'The God', Maradona in his international career with Argentina earned 91 caps and scored 34 goals. He is best known for the ‘Hand of God’ goal,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/sun.jpg?itok=0-ELO2Wh
ITC Ltd.’s Sunfeast Caker celebrated 20th November as No Baking Day

ITC’s Sunfeast, one of the most preferred consumer biscuits brand, announced expanding its footprint in the cakes category with the launch of a new sub-brand, Sunfeast Caker. The name Sunfeast ‘Caker’ is a manifesto, which speaks to every cake lover. The pandemic-led times brought to light/...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/jolly.jpg?itok=5LVo8OIu
Jollywell appoints GenY Medium to handle digital duties

NEW DELHI: GenY Medium has been appointed as the strategic digital partner of Indian nutraceutical startup, Jollywell. The account was won following a competitive multi-agency pitch. The homegrown brand addresses India’s growing need for organic, plant based and clean nutritional dietary...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/tre.jpg?itok=fw6qHX_R
Bikano promises taste & health in new snack offerings

NEW DELHI: FMCG foods company Bikano has launched two variants of multigrain chips for health conscious food lovers and patrons, keeping celebratory spirits ‘high’ amid the festive season.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/brand.jpg?itok=stQFe50w
Brand Visage Communications bags digital mandate for Campus Shoes

NEW DELHI: Brand Visage Communications has won the digital marketing mandate for Campus Shoes. The mandate includes - digital marketing strategy, influencer outreach, performance marketing, and overall social media requirements.  Brand Visage will strategize, plan, and execute a comprehensive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/unacademy.jpg?itok=YW1fDWwh
Unacademy raised fresh investment from Tiger Global, Dagoneer Investment

NEW DELHI: Unacademy has announced that it has raised a fresh investment round from Tiger Global Management and Dragoneer Investment Group. The funding round values Unacademy Group at $2 billion. The latest fundraise follows another round in September 2020 when the company raised an investment of $...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required