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Amagi enables virtualized playout with Cloudport 3.0

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MUMBAI: Aiming to increase operational efficiency, scalability, and cost savings for broadcasterscloud-based broadcast infrastructure and targeted TV advertising platform Amagi has adopted use Cloudport 3.0, the latest version of its cloud-based playout platform.

Cloudport 3.0 enables TV networks to operate virtualized playout on the cloud. This gives TV networks greater flexibility and agility to spin new channels and create regional feeds instantly to keep pace with changing viewer dynamics and preferences. Available as a commercial-off-the-shelf (COTS) platform using Intel servers, Cloudport 3.0 can also be deployed at operator headends while retaining full control over operations with the broadcasters.

The new playout platform is IP-enabled, supports live broadcast, and is 4K UHD compatible. Complete with multi-feed monitoring, the platform offers remote playout management, creating a live MCR-like experience on the cloud.

"Building on the successful global deployments of Cloudport, Amagi has further enhanced the platform's capabilities in response to the broadcast industry's evolving needs for virtualized playout," said Amagi co-founder K A Srinivasan. "With Cloudport 3.0, TV networks can respond to market needs quicker, as well as operate multichannel playout and delivery with zero CAPEX when compared to traditional playout and broadcast models."

Offered as a platform-as-a-service model, Cloudport 3.0 is packed with advanced features such as near-live asset changes to broadcast playlists, real-time social media integration, and enhanced digital video effects for a better end-user experience.

"Given its flexibility to be hosted on the cloud, Cloudport 3.0 can be used to create broadcast-quality OTT feeds. It can also double up as a cost-effective option to meet disaster recovery needs of TV networks. There is no longer a need for broadcasters to stay invested in expensive, traditional delivery models," Srinivasan added.

Cloudport 3.0 will be showcased by Amagi at the 2016 NAB Show in Las Vegas, April 16 to 21.

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