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MAM

Lowe Lintas and Partners to host the 12th Portfolio Night in Mumbai

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MUMBAI:  Think you can write a copy which will wow the creative heads of leading agencies? Then it is time to participate in the Portfolio Night. 

In its constant endeavor to encourage and bring in raw, young creative talent to the shores of Indian advertising, Lowe Lintas and Partners will organise the twelfth edition of Portfolio Night in Mumbai. This is for the second time that the agency is hosting Portfolio Night in India.

A global portfolio review and recruitment event is a platform for young creative aspirants to have their work sampled by at least top creative directors from the industry in one evening. In the process they not only get feedback and advice, but if they are good enough, they might land up a job as well. It is conducted on the same date in more than 20 cities all over the world every year.

With this announcement, Lowe Lintas and Partners calls upon young creative professionals from advertising, digital and design agencies and senior students of art colleges from across the country to be a part of the world's largest advertising portfolio review-cum-recruitment event.

“Advertising has been the nesting place for too many media related professions. And we have lost people to these newer options. PN is also a great platform for young people to discover the joys of advertising. And since we have to cast this net wider PN should only get bigger!” said Lowe Lintas and Partners NCD Amer Jaleel.

The agency’s NCD Arun Iyer added, “It’s a great opportunity for Lowe Lintas to give back to the community and the industry of advertising. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. Not only to get a sense of what the real world is all about, but also for the encouragement that they deserve and opportunities that advertising offers.”

Founded by IHAVEANIDEA in 2003 and now presented by Art Directors Club, New York, the 2014 Portfolio Night 12 event will be held simultaneously in more than 20 participating cities worldwide. In addition to Lowe Lintas in Mumbai, confirmed Portfolio Night 12 cities and City Hosts include:

· Athens, hosted by Bold Ogilvy & Mather

· Austin, hosted by LatinWorks

· Beijing, hosted by Ogilvy & Mather

· Beirut, hosted by Havas Worldwide Middle East

· Boston, hosted by SapientNitro

· Budapest, hosted by Kirwoskiisobar & Umbrella

· Cape Town, hosted by McCann

· Chicago, hosted by Chicago Portfolio School

· Detroit, hosted by Doner

· Dubai, hosted by Havas Worldwide Middle East

· Johannesburg, hosted by McCann Johannesburg

·  Kansas City, hosted by VML

· Los Angeles, hosted by Team One

· Montreal, hosted by Tank

· New York, hosted by Huge

· Paris, hosted by AACC

· Shanghai, hosted by Ogilvy & Mather

· Singapore, hosted by BatesCHI & Partners

· Tel Aviv, hosted by Habetzefer Advertising School

· Tokyo, hosted by Saatchi & Saatchi Fallon Tokyo

· Toronto, hosted by The Hive

Each City Host is responsible for bringing together the top creative directors in its city with up-and-coming advertising talent; which will provide junior talent with the opportunity to learn from the best, and to provide leading industry creative directors with a chance to mentor and give back to the advertising industry.

With 25 top CDs from the industry slated to attend and review the work of young, enthusiastic and creative, this highly anticipated evening will unite advertising and design communities in every continent as the next generation of creative talent makes an exciting foray into the industry.

The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted. For the review process, aspirants will be divided into three batches and every aspirant will be given a chance to get his/her portfolio reviewed by three creative directors. Each creative director will meet three candidates individually for 15 minutes and review their work, ideas and offer them feedback.

The best portfolio out of the lot will be identified as ALL STAR and will be flown to New York to take part in a week long creative challenge on a specific brief.

Portfolio Night 12 is made possible by the support of global sponsors - Shutterstock, Twitter and SqaureSpace.

Tickets for Portfolio Night are on sale since 16 April. More details are available on http://www.portfolionight.com/12/mumbai/

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