MAM

Havas Group acquires digital agency Langoor

Co-founder – Venugopal Ganganna – who will take on the newly-created position of chief digital off

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/18/Havas-Group.jpg?itok=-oRopKfq

MUMBAI: Havas Group today announced the acquisition of one of India’s leading independent agencies – Langoor. A full-service digital agency led and driven by creative technologists, Langoor has grown steadily since being founded in 2010, and is now present across India, the Middle East and Australia.

Its team of 170 specialists provide meaningful digital experiences and connections to MNCs, local brands and start-ups across strategy, online marketing, website planning and development, data analytics, marketing automation, e-commerce and SEO.

Langoor will be rebranded as Langoor Havas and be led by its co-founder – Venugopal Ganganna – who will take on the newly-created position of chief digital officer, Havas Group India, reporting to Rana Barua – Group CEO, Havas Group India.

Langoor Havas will have three key focus areas – health, business and vernacular – and will expand these services to markets outside of India in the coming months.

Havas Group Chairman and CEO Yannick Bolloré comments: “Digital business is booming in India and bringing Langoor on board is an important new step to further strengthening our digital skills locally. Through their unique blend of data, creativity and technology, Langoor enables brands to engage their customers meaningfully and drive growth. Earlier this year, we acquired the leader in user experience and digital design in India, Think Design, making Langoor our second acquisition in the country in 2019. The combined expertise of Think Design and Langoor boost Havas’ digital offer in the world’s fastest-growing ad market. India continues to be a priority for the Group, we aim to triple our presence there by the end of 2019 and have put in place a solid new management team to lead this expansion.”

“The acquisition of Langoor complements our aggressive growth strategy that we started last year with the creation of Havas Village India that brought together different disciplines under a unified, client-centric leadership structure. Langoor adds an enviable strength to Havas Group with its distinctive approach of Creative Technologists who challenge marketing every day with their expertise in balancing, data, technology, strategic thinking and the power of creative,” said Havas Group India & South East Asia chairman & CEO Vishnu Mohan

“The Langoor acquisition also demonstrates Havas Group’s commitment to expand its scale and expertise in India with a focus on exponential growth, new business momentum, and building & leading future-ready teams. The acquisition will reinforce our integrated offering and digital expertise in India and complement our existing capabilities,” added Havas Group India CEO Rana Barua.

“We pride ourselves in having created an agency focused on digital brand thinking – which is the future. The integration with Havas Group will add scale to the depth of our services and help us to grow even further. This acquisition is an incredible opportunity for Langoor and the team and we are excited to be part of this new journey towards further success,” said Langoor co-founders Ruchir Punjabi & Venu Ganganna.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/bsc.jpg?itok=2sMYeSpx
14 percent of Valentine gifts were from men to men, says Bombay Shaving Company

MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/subh-mangal.jpg?itok=uxAdf7-0
"BLUED Collaborates with SHUBH MANGAL ZYADA SAAVDHAN" ran contest for LGBTQI+ Community

MUMBAI: Blued, India’s largest gay social dating app collaborated with the movie Shubh Mangal Zyada Saavdhan and announced a contest letting the winners meet and greet the star cast of Shubh Mangal Zyada Saavdhan; Ayushmann Khurrana and Jitendra Kumar. The much talked about social romantic comedy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/cafe.jpg?itok=CKPYMcvd
Design Café unveils #MoreRoomForJoy digital campaign

MUMBAI: Design café, a tech-enabled end to end Home Interiors brand, has launched their digital video commercial highlighting the essence of how the brandexecutes smart designs in highly compact spaces. This latest commercial is a further testament to the company’s promise of guaranteeing 20%...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/wines.jpg?itok=rZJkOm5c
Fruzzanté Undergoes Rebranding Initiativeas a Part of its Expansion Strategy

MUMBAI: Hill Zill Wines, a Bordi, Maharashtra-based winery and family-owned brand Fruzzanté, founded by Priyanka Save and Nagesh Pai in 2016, has undergone a rebranding exercise to create a strong brand identity for itself in the Indian alcoholic beverage category. The company, today, announced and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/smrush.jpg?itok=i-3XOopa
SEMrush Unveils ‘Indian Fintech Market Report’ for 2020

MUMBAI: SEMrush, the online visibility management and content marketing platform unveiled an exclusive report - ‘Top Insights into Fintech Industry of India’ in an event held at The Hyatt Regency, New Delhi on 20th February 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/mother.jpg?itok=rr5ORuQ-
Mother Sparsh launches #PlantAndPure campaign on social media, unveils new range of plant-powered baby care products

MUMBAI: Mother Sparsh- India’s leading natural and plant based baby care products and supplies, has launched campaign #PlantAndPure. The campaign carries an important message for parents to embrace plant origin natural products to take care of their infants and children. It also invites mothers and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/nobel.jpg?itok=EyEIfhB2
Nobel Hygiene strengthens its brand communication outreach

MUMBAI: Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/soch.jpg?itok=YloUWZYF
SOCH Foods targets exports in 10 countries

MUMBAI: SOCH Foods LLP takes a step ahead in creating a greater visibility not only India but also planning to enhance exports of Munchilicious Granola in 10 countries. SOCH Foods participated in Indus Food 2020, an International Food Exhibition arranged by the Government of India (Trade Promotion...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/ranjan.jpg?itok=jQZlWKst
Hindustan Media Ventures Limited invests USD 5.5 million in Zvesta

MUMBAI: Gurugram based, Zvesta, a proptech start-up has raised USD 5.5 million from Hindustan Media Ventures. Zvesta is a 360-degree comprehensive AI-powered real-estate solutions company which is innovatively designed for buyers, sellers, developers, builders and property agents. Zvesta shall...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories