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Gozoop wins digital mandate for Villain Lifestyle

MUMBAI: Digital-first integrated marketing company Gozoop has successfully won the digital duties for Villain Lifestyle, a men’s fashion brand. Gozoop has taken over the reins of social media management for the brand, along with aspects of creative communication and influencer outreach. The company...

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White Rivers Media bags DIZO’s digital mandate

Mumbai: White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The brand comes with realme’s support in 3 aspects - Industrial Design, Supply Chain, and AIoT experience that works perfectly with the realme Link app.

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Leo Burnett elevates Chaka Sobhani to global chief creative officer

Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage. She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of...

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Rediffusion throws open consumer research wing Red Lab

MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence which can then...

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Sandeep Goyal led Mogae Media to acquire Rediffusion

New Delhi: Integrated marketing and communications agency Mogae Media is all set to acquire independent advertising agency Rediffusion. The deal also includes sibling agency Everest Brand Solutions. Rediffusion was launched by Diwan Arun Nanda, Ajit Balkrishnan, and Mohammed Khan in 1973. In 1994,...

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