MAM

PointNine Lintas appointed as full service agency for SoundLogic

PointNine Lintas appointed as full service agency for SoundLogic

PointNine Lintas

MUMBAI: Global audio and electronics brand SoundLogic has given the full service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products.

PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new range. The omni-channel creative agency of MullenLowe Lintas Group has deployed a team of multi-disciplinary experts from brand planning, creative, content, e-commerce and PR.

PointNine Lintas CEO Vikas Mehta says, “We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product lineup to back those ambitions. In a way, SoundLogic is about to democratise cutting edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey.”

SoundLogic was founded in the USA in 2006 and has a presence across various markets including India, the UK, Europe and Australia. The brand entered the Indian market in 2011 and soon became one of the fastest growing names in the audio and electronics industry providing consumers with innovative products at affordable prices. Currently, SoundLogic leads in e-commerce sales and is a top performing audio equipment brand on Flipkart.

PointNine Lintas is currently developing the campaign to launch the new range that hits the market soon.

PointNine Lintas is the omni-channel creative agency of MullenLowe Lintas Group in India. Launched in August 2017, PointNine Lintas is built for consumers in an experience economy. With a team of 200 practitioners and a portfolio of over 50 clients, the agency offers a full-stack of marketing capabilities including creative (on and offline), media strategy, planning and buying, digital marketing and transformation, activation, experiential and shopper marketing, social media, PR and reputation-management.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/fab.jpg?itok=yrJ3Xya9
Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi"

MUMBAI:  Leveraging its leadership in the fan’s category, Crompton Greaves Consumer Electricals Ltd has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for its new launch of innovative and premium range of SilentPro ceiling fans that is 2X times more silent than...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/sour.jpg?itok=pUXXImLq
Cheil India appoints Sourav Ray as chief strategy officer

NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO). He will advance the integrated planning and strategy for the company. Ray is being promoted internally and will be succeeding Atika Malik with immediate effect.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/msy.jpg?itok=005E1s2E
Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/dettol.jpg?itok=VN5emgJ4
Dettol BSI and Wipro GE Healthcare join forces to strengthen Covid-19 response

With a focus at enhancing public health system, Dettol Banega Swasth India, a flagship program by RB, in partnership with Wipro GE Healthcare India introduced training program for front line health workers amidst the raging spread of COVID-19. The integrated partnership program is aimed at training...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/rohan.jpg?itok=0C3HfUmU
Old Spice India appoints Kinnect to handle digital creative mandate

NEW DELHI: Old Spice India, the quintessential men’s grooming brand by Procter & Gamble, has appointed Kinnect to handle its digital creative mandate. The account was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office. The mandate shoulders Kinnect with...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/kantar.jpg?itok=XRcMMprE
Consumer sentiments dipping across globe: Kantar Covid2019 barometer

NEW DELHI: Just 36 per cent of the consumers globally are willing to return to via public transport and 56 per cent are preferring delaying visits, for at least one more month, to restaurants/bars, 67 per cent to religious places, 70 per cent to gyms, and 72 per cent to cinemas, globally, reveals...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/lg.jpg?itok=tzSb1zYW
LG Ultragear TEC Challenger Series: The Esports Club announces 5 months of Valorant tournaments

The Esports Club, a Bangalore based esports platform, today announced its five-month plan for Valorant tournaments under their new IP, The Esports Club Challenger Series. The LG Ultragear TEC Challenger Series Powered by JBL Quantum Gaming Headset & AMD has opened registrations and expects...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/vivek-heeru.jpg?itok=L0xiaowE
Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/story.jpg?itok=uivgQUmC
Why storytelling is crucial in content marketing

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner. However, in today’s digital era, brands are eager to not only be creative in their advertising but also using content to sell, connect and...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required