MAM

Pitchfork Partners bags PR mandate for Songfest India

Consultancy will help the agency enhance its reputation & increase the share of voice.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/29/pitchfork.jpg?itok=9BN9GK_c

Mumbai: Content agency Songfest India has appointed Pitchfork Partners Strategic Consulting as its communication counsel.

Pitchfork will amplify and communicate the vision and the messaging of Songfest India through the media and bolster its reputation as a company known for creating out-of-the-box and engaging content for brands, the agency said in a statement on Thursday.

The agency is also set to widen its digital presence by striking partnerships with social and OTT platforms.

“Pitchfork understands our needs and is best suited for our requirements," said Songfest India co-founder and CEO, Gaurav Dagaonkar. "Songfest is a dynamic company that is young, driven, and ambitious. We are looking to expand rapidly and explore new avenues to showcase our offerings. Pitchfork’s experience and expertise will go a long way in helping us achieve our goals.”

“Songfest is committed to helping brands amplify their communication. Be it startups or large brands, we align ourselves with their positioning to create content that resonates with their target audience, with an approach that’s ROI-driven. As we broaden our horizons, it’s great to have Pitchfork Partners on board with us in our journey," added Songfest India co-founder, Meghna Mittal.

Talking about the association, Pitchfork Partners co-founder, Jaideep Shergill said, “Songfest is a powerhouse of creative video solutions and we look forward to communicating its message to the right audience. With our skills and domain knowledge, we believe we can offer interesting solutions that will increase their share of media and the spotlight. Also, our experience in entertainment will hold us in good stead when it comes to serving Songfest.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632832721280.jpg?itok=gMd1HEcA
Plum bolsters leadership team with two new appointments

Mumbai: Beauty brand Plum has bolstered its leadership team as it plans to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation. The company has brought on board Shivani Behl as chief marketing officer and Gaurav...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632820313160.jpg?itok=XHpXi8ag
Acko extends partnership with Chennaiyin FC as associate sponsors

Mumbai: Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has extended its association with digital insurer Acko General Insurance as an associate sponsor on a multi-year deal. CFC and Acko shared a fruitful association after joining hands for the first time in the 2020/21 season of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632820043738.jpg?itok=-hVazq_X
Khaby Lame and Dream11 come together for a fun video

Mumbai: International social media sensation Khaby Lame joined hands with fantasy sports platform Dream11, marking his first-ever association with an Indian brand. The Senegalese-born Tik Toker created a short video skit with Indian content-creator, Viraj Ghelani, wherein his trademark style, Lame...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632814242337.jpg?itok=oarmSM8C
Impresario appoints Roshni Kavinam as national creative head

Mumbai: Impresario Handmade Restaurants (IHR) on Tuesday announced the appointment of Roshni Kavina as its national creative head. In this role, She will oversee all daily communications and engagements along with launches and will work closely with the respective teams in developing and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632810520447.jpg?itok=z4BBP5AA
Mindshare appoints Gopa Menon as digital head, South Asia

Mumbai: GroupM’s flagship agency Mindshare India on Tuesday announced the appointment of Gopa Menon as digital head, South Asia.  In this role, Menon will be responsible for managing the agency’s full-service digital offerings and help existing and new clients transform their digital processes,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632808526514.jpg?itok=cXoTT1Ck
Dentsu Webchutney bags creative mandate for Blackberrys Menswear

Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the creative and media duties for the menswear brand Blackberrys. The account was won following a multi-agency pitch. “Blackberrys is an iconic Indian brand that has been innovating in menswear for...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/daughters_day.jpg?itok=1ogYD2vT
This Daughters' Day, Stayfree urges families to break taboos around periods

MUMBAI:  India still lags behind when it comes to holding conversations about menstrual periods. According to Unicef, nearly 71 per cent of adolescent girls have no idea about periods even today. In most homes, mothers usually are the primary source of information for young girls, while fathers...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/sunil_kataria.jpg?itok=xhvj12fh
Sunil Kataria re-elected as chairman of Indian Society of Advertisers

Mumbai: The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria as chairman of the body. He was re-elected for the sixth consecutive term. “Kataria has led the Society over the past five...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748111663.jpg?itok=W0SfbfRA
WK Life to open manufacturing unit in India

Mumbai: London-based Gen Z brand WK Life has announced to launch a manufacturing unit for high-end electronic goods in Northern India by the end of this year. The company intends to manufacture 30 percent of its products in India which boasts a skilled and disciplined workforce, low cost of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required