MUMBAI: Navneet Publications, a trusted brand for educational books has announced the appointment of The Minimalist as its creative and digital agency. With exams around the corner, the appointment comes at a time when Navneet is empowering students to feel confident with its wide range of reference and study material.
The Minimalist will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications. Besides reaching out to the student community, The Minimalist will also craft campaigns that will build a relationship with parents, teachers and related influencers for Navneet Publications.
As a primary goal, The Minimalist will aid in increasing awareness about the publication’s products including its 21 Most Likely Questions and Guide reference books. Spread across Print, OOH, Radio, TV, Digital and OTT platforms, the product focussed campaigns will help in increasing brand visibility, drive engagement and create an active follower base for Navneet offline as well as on digital platforms. Navneet Publications communication will be balanced across mediums ensuring maximum reach and impact.
On awarding the brand’s creative and digital duties to The Minimalist, Navneet Education marketing head Devish Gala said, “In order to further strengthen the Navneet brand, we have partnered with The Minimalist to handle the creative duties for mainline and digital. We are happy to have them on board and look forward to a fruitful relationship in the coming years. We have been the leaders in the publications business for decades now and this exercise will help us to take the brand to the next level.”
Commenting on the new win for The Minimalist co-founder Sahil Vaidya, added, “As a company, Navneet enjoys a significant and pioneering position in India. Backed with a rich legacy of 60 years, their understanding of a student’s needs is immense and credible. Through our campaigns, we aim to make Navneet a student favourite and increase awareness for its comprehensive range of books amongst parents and teachers. We will also amplify the brand’s traditional and mainline communication across digital. We recently rolled out the first part of the campaign across Radio creating awareness on the range of reference books available for students appearing for their board exams in Maharashtra. As a brand, Navneet Publications has immense potential and we look forward to developing ideas and campaigns to uncover this potential and make it synonymous to the brands overall communication.”
