MAM

Maybelline New York partners with Indigo Consulting for end-to-end Digital Communication and eCommerce Content Mandate

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/22/indugo.jpg?itok=o9Psd0Cp

MUMBAI: As part of the mandate, Indigo Consulting will strategically manage Maybelline New York’s digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice

Maybelline New York, the world’s biggest makeup brand, awards Indigo Consulting, Publicis Groupe’s Digital and Business Transformation Company, with its complete digital communication mandate. The account was won following a multi-agency pitch, and will be serviced out of Indigo Consulting’s Mumbai office.

As part of the mandate, Indigo Consulting will manage digital and social campaigns as well as any strategic requirements for the brand, including digital analytics, social media content and management, and online reputation management. 

“We are really excited to have Indigo on board with us. They have been doing some great work across their various clients and we are confident that they will help us achieve our vision on the brand which is to become the #1 Make up brand in India. Looking at the shift that the industry is seeing right now and how dynamic things are especially on digital and ecommerce, to have a partner like Indigo, which has been one of the front runners in digital+tech, we are sure that we will see some great work and campaigns in the coming years.” said Vaidehi Vimadalal, General Manager, Maybelline India. 

Commenting on the account win, Rajesh Ghatge, CEO, Indigo Consulting said, “The makeup category in India is on the threshold of new leadership. We are excited to partner with Maybelline in their journey to this pole position. Engagement & commerce on digital, and innovation driven by technology is gaining tremendous momentum. We are excited  to get an opportunity to combine our collective capabilities across data, creativity and technology  to provide Maybelline New York, with the velocity it needs to aggressively take over the Indian market. We look forward to ‘Making It Happen’”
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/ra.jpg?itok=SUrKM3Go
Shoppers Stop MD and CEO Rajiv Suri resigns

NEW DELHI: Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August 2020 to pursue a career in a company outside India.  The board of directors of the company at its meeting has accepted his resignation and placed on record their appreciation for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/opp.jpg?itok=0HLe2TGT
Oppo VP-product Sumit Walia quits

NEW DELHI: Oppo India VP of product and marketing Sumit Walia has put down his papers. Walia joined the company last year April. Prior joining to Oppo India, Walia spent around nine-year stint at Samsung. He had joined the in 2010 as a product manager and left the organisation in 2019 as director....

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/arim.jpg?itok=gEDWIf50
Ola COO & global CMO Arun Srinivas quits

NEW DELHI: Ola COO and global CMO Arun Srinivas has reportedly stepped down from his position. He had joined the company last year. There are reports that senior VP corporate affairs Sanjiv Reddy has also resigned. Prior to joining to Ola, Srinivas was with West Bridge Capital Partners for two...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/chumb.jpg?itok=969v3FUV
Chumbak launches new brand identity

Chumbak, the design-led lifestyle brand, unveiled its new logo today with a digital release. The logo change is part of the larger shift in the positioning of the brand. Chumbak was founded in 2010 by Shubhra Chadha and Vivek Prabhakar with the idea of designing fun souvenirs & collectibles...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/kinetic.jpg?itok=Eo-SpptO
Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic India’s latest proprietary tool developed fully in-house to help understand audience traffic patterns.

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/haldi.jpg?itok=XjQ82KxV
Haldiram's campaign for safe customer experience

NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet. The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/path.jpg?itok=T5C1rQXk
Pathkind Diagnostics and Hero Electric launch "Be Safe-Keep safe" testing program

Hero Electric, a pioneer in the electric vehicle industry in India, today announced its Be Safe – Keep Safe program in collaboration with Pathkind Diagnostics – a leader in healthcare and diagnostics. During this COVID crisis, being safe while keeping others safe is very critical. With that in mind...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/hyundai.jpg?itok=vr9DA9iq
Hyundai releases ‘Haq Hai Humara’ brand anthem

NEW DELHI: Hyundai Motor India Ltd (HMIL) today released an anthem as a tribute to the ‘Indomitable Spirit of India’. The corporate brand anthem ‘Haq Hai Humara’ aims to bring together the people of India and salute their resolve to stand united and stay strong in this unprecedented adverse...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/Fossil.jpg?itok=fpUJPxNo
FOSSIL WELCOMES ON-BOARD ITS NEWEST CELEBRITY AMBASSADOR

NEW DELHI: FOSSIL today announced the addition of Disha Patani as its newest celebrity brand ambassador in India. The youth style icon successfully drives her large fan base with her authenticity and sense of fashion that is creative, fresh and modern.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required