Kaizzen bags PR mandate for Aiwa electronics

Kaizzen bags PR mandate for Aiwa electronics

The Japanese consumer electronics major is charting out its return to the Indian market.


Mumbai: Independent public relations and digital agency, Kaizzen PR Services has bagged the PR mandate for Japanese consumer electronics major Aiwa Electronics.

The significant development comes at a time when the brand is charting out its return to the Indian market and is expected to roll out a number of devices across ‘personal and home audio’ and video segments over the next few months.

With the consumer electronics market seeing a steady recovery after the COVID-19 pandemic, Aiwa has already rolled out six devices in India as part of its exclusive range of personal audio devices portfolio for online sale on Amazon and across 500 Reliance Digital, Jio Stores (+ RelianceDigital.in) for offline walk-in customers.

Kaizzen's PR mandate encompasses providing strategic communications support to Aiwa, which covers corporate reputation management, product publicity, brand visibility, and crisis management.

“We are ecstatic to be working with a company like Aiwa that has built an enviable reputation for quality and trust in the global market. We look forward to a long and mutually beneficial partnership for many years to come," said Kaizzen founder and CEO, Vineet Handa.