MAM
Report on Hindi News Viewership

Glad U Came wins communications mandate for Tarbull

The agency will plan integrated communication strategies for the brand.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/13/photogrid_plus_1631518318306.jpg?itok=Geo-wqmF

Mumbai: Glad U Came has won the PR mandate for Tarbull, following a multi-agency pitch. The Mumbai-based PR agency will work on the integrated communication strategies for the lifestyle electronics brand to increase its brand awareness and reach.

With an objective to facilitate its customers with 'more' in terms of audio quality, playback time, and seamless music, Tarbull provides a wide and classic range of audio products that are made to give great audio and music experience to its customers.

The agency’s scope of work includes building a strategic framework by establishing the brand's core values that define it globally. 

Commenting on the appointment, Tarbull founder Dinkar Pathak said, "We aim to make Tarbull the most sought out brand in the audio technology space. Our brand ethos of 'Made of More' exists because we believe that the consumers deserve more. We aim to disrupt the market by launching ‘First to the World’ & ‘Industry leading’ products across categories. Glad U Came is a young vibrant team, driven by passion, out-of-the-box thinking, and strong relationships. We are excited to partner with them on our journey.”

Speaking on the partnership, Glad U Came founder Maddie Amrutkar said, “We are thrilled to be collaborating with Tarbull as their lineup of innovative products surely promises to disrupt existing value propositions in the audio space. We hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements and building an influential community for the brand.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/rahul-ishan.jpg?itok=3hxF5z2h
Lowe Lintas unveils latest campaign ‘Be Your Best You’ with Rahul Bose & Ishaan Khatter

Mumbai: HP India on Monday announced the launch of its latest range of HP Spectre laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to professionals, both young and experienced, enticing them with the laptops’ intelligent technology and new smart...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/car.jpg?itok=ccu2Cyo9
Checklist you should follow for buying a car

Are you planning to buy a new car? Purchasing a car is an exciting life event. However, if you have limited knowledge of cars, the car selection and buying process can be intimidating. There are many things to consider such as the car brand, model, interiors and exteriors, driving comfort,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/joy_mohanty_0.jpg?itok=rTy429Uo
Joy Mohanty joins Dentsu Creative India as chief creative officer

Mumbai: Dentsu Creative India has announced the appointment of Joy Mohanty as its chief creative officer. He will report to the company's group chief creative officer, Ajay Gahlaut. Joy will be instrumental in accelerating Dentsu Creative India’s growth trajectory in the North region. He will align...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/5.jpg?itok=Jzq6_Wun
Music licensing platform Hoopr.ai launches '#HarGharCreator' campaign

Hoopr.ai is looking to solve a billion-dollar problem faced by content creators and businesses every day, like discovering and licencing the right music for their videos. India’s 80 million+ creator community comprises vloggers, podcasters, gamers, filmmakers, live-streamers, and influencers...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/3.jpg?itok=hHHxNpfo
aha collaborates with Sprite for its new campaign featuring Keerthi Suresh

The leading regional OTT platform, aha has partnered with Sprite in a co-branded partnership that is the first of its kind in Telugu-speaking states. The partnership includes a campaign entitled "Friday Night is perfect with Sprite and aha-100 per cent Telugu Entertainment," featuring national...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/03/2.jpg?itok=186X2vTY
We have always aimed to not only grow the brand but also the e-cycle segment: Hero Cycles CMO Rachit Gupta

The unassuming bicycle has come a long way today from its humble antecedents in India. From being the go-to means of transport for the common man for decades, especially amongst the lower-income strata of society, it has seen a resurgence of sorts in recent years.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/myglam.jpg?itok=OGpjoyxi
MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme "Game badlega, kyunki Bigg Boss ab khud khelega."

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/melorra_1.jpg?itok=8GFJUlTV
Melorra launches its festive campaign '#HarGharMelorra'

Mumbai: Melorra has launched its new ad campaign "#HarGharMelorra" to mark the beginning of festivities this season. It has already established itself as one of India’s finest every-day jewellery brands with a presence in over 26,000+ pin codes across India, the U.A.E., the U.S.A., the U.K., and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/virat_0.jpg?itok=T2vUnbus
Avas Living onboards Virat Kohli as a brand ambassador

Mumbai: Avas Living has roped in the former captain of the Indian cricket team, Virat Kohli, as their brand ambassador and has also added him to their client roster. The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer. Virat chose Avas Living as his preferred...

MAM Marketing Brands