MAM

Times Network to use Amagi services to enable geo-targeted advertising

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/08/tv%20news%20priority%203.jpg?itok=OVG9ys7N

MUMBAI: Amagi has announced that the Times Network  will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.

Commenting on the same Times Network CEO and managing director MK Anand said, ‘’Our network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with english newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to english newspaper campaigns at very efficient costs.”

“The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added  Amagi co founder Baskar Subramanian.

Among some of the  channels that have used Amagi services include Zee TV, Zee News, Zee Cinema, Zee Bangla, IBN7, B4UMusic, B4UPlus and B4UMovies.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/communication.jpg?itok=vgqJYKKI
These brands faltered in their communication

NEW DELHI: There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/ritu.jpg?itok=hC78_P7t
Expect completely new approach to employee policies: DDB Mudra's Rita Verma

MUMBAI: The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees. In an interaction with indiantelevision.com, DDB Mudra Group EVP and head HR Rita Verma highlights...

MAM Marketing Above The Line
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/ir.jpg?itok=_e7cYhSj
Investment vs returns: What ad agencies should know during Covid2019

Advertising and marketing agencies have witnessed a different horizon during the Covid2019 pandemic, especially the ones serving digitally. Several brands have diverted their marketing spends towards digital mediums, while several others still believe in traditional advertising as the sole solution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/fasttrack.jpg?itok=u4N3U7WJ
Fastrack x Ananya Panday: The Fit Outs collection of watches

MUMBAI: Fastrack launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday. The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks, bling look to make a fashion statement at a party and even an...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/xavier.jpg?itok=VOyEAhQv
Xavier PRabhu, PRHUB’s founder is the next President of APAC region for IPREX; will be part of the global board & executive committee in the new role

IPREX, a US$420 million network of communication agencies with 1,600 staff and 110 offices worldwide working across a spectrum of industries and practice disciplines and the third-largest global network of independent PR firms, today announced its new global leadership team. Xavier PRabhu, Founder...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/vinay.jpg?itok=U8FTvGEo
Grafdoer recommences production with a brand-new line of Hygienic Touch-less Products

New Delhi : To curb the spread of novel Coronavirus, companies across various sectors are diversifying their inventories with new and innovative products to meet the growing need of consumers. Kitchen and Sanitary-ware brand Grafdoer announced the commencement of its production of new touch-less...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/chat..jpg?itok=B1STbXpl
Not the right time for brands to go dark; they must continue communication

Brands cannot go dark in these troubled times, says ITW Consulting managing director Bhairav Shanth during a virtual fireside chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari. According to him.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Rohit%20Sharma.jpg?itok=2cnacI35
IIFL Finance signs Rohit Sharma as first-ever brand ambassador

MUMBAI: IIFL Finance, one of India’s leading non-banking finance companies, with over Rs 36,000 crore of assets under management, has signed up Indian cricketer Rohit Sharma as its first-ever brand ambassador. IIFL Finance endeavours to stand out for talking straight and being honest with its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/metro.jpg?itok=hIQOB81n
Metro Shoes provides relief to workers by donating footwear

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required