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The Advertising Club names Effie Award 2015 finalists

The Advertising Club

MUMBAI: The Advertising Club has announced the finalists for the Effie Awards 2015, to be held on 27 January, 2016.

Over 100 brands that ran campaigns in India from 1 October, 2014 to 30 September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honours across 26 award categories.

In a bid to revamp the awards, the Advertising Club has also introduced several changes for this year’s Effies. In keeping with the convenience of the digital world, for the first time, entries were submitted online.

Additionally, acknowledging the importance of the startup ecosystem in India, a new category called New Product or Service - Best Campaign for a Start-up, was introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

Click here for the complete list of finalists.

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