PVR hopes for Rs 300 crore ticket sales through PayTM in first year

NEW DELHI: PVR Theatres, which had entered into a strategic tie-up with PayTM  few days ago, hopes to sell tickets worth Rs 300 crore on PayTM’s e-commerce platforms in the first year, besides selling tickets from ticket counters and other channels.

PVR Joint Managing Director Sanjeev Kumar Bijli told  in an exclusive chat that this was a strategic business tie–up and therefore refused to comment about the monetary portion of the deal.

The deal was part of PVR’s nationwide foray in the on-line movie ticket segment. There will be a complete 360 effort to publicize the deal on all PVR’s 501 screens. The tie up would be visible on all PVR screens. PayTM is also launching a 360 degree campaign to publiclise the new deal.

PayTM founder and CEO Vijay Shekhar Sharma, while declining to give any specific figures for the campaign on his company’s deal with PVR  told that PayTM had spent Rs 1,670 crore on marketing in the previous year. He said that PVR would itself handle the marketing on its screens and PayTM would handle it outside.

Asked how PayTM would be different from the PVR App or,Sharma said that there would be less clicks for booking a ticket and there wouldbe cash backs on every booking along with loyalty premiums. At a later stage, snacks during intervial could also come through PayTM, thus reducing huge queues.

He also said that PayTM had 125 million (12.5 crore) registered users andhandled 90 million  (9 crore) orders per month and it would benefit from this tie-up, with PVR getting a different clientele than that normally queues online or offline for cinema tickets.

Earlier this week at a press meet during which the tieup was announced,Sharma had described the PVR chain as the most marquee brand to tie-up with PayTM.

Answering a question, Sharma had said that around 3.5 million (35 lakh) tickets are sold online daily in China, and there should be no reason for Indians not following suit.

PVR’s Bijli said the new tie-up also included trailers of the films to be released in two or three months on the PayTM app, thus covering films that were running and those still to be released. This would help the viewer to decide on the film that should be seen.

PVR chief of strategy Kamal Gianchandani said that the aim was to take online bookings up to sixty per cent. At present, around one-third of the buyers take their tickets online. When asked about whether any seats were kept out of the ambit of online bookings, he said these number was less than ten for any last minute bookings and are opened half hour before the show.

PayTM is the first e-commerce site to add cinema booking as a category,Gianchandani said, adding that this would add to the user experience for the ease in booking tickets.

Latest Reads
ITC Ltd.'s Aashirvaad Atta with Multigrains releases its new campaign ‘Happy Tummy for a Happy You’

MUMBAI: Aashirvaad Atta, the market leader and one of India’s most trusted atta brands has released their new communication campaign ‘Happy Tummy for a Happy You’ for its Multigrains variant. Aashirvaad Atta with Multigrains is high in fibre which aids digestion, improves gut health and keeps the...

MAM Media and Advertising Ad Campaigns
IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), a joint venture between Bank of Baroda, Andhra Bank and Warburg Pincus, has launched a unique campaign titled #YeTohCertainHai, which stems from the proposition of ‘Because Life Is Full of Certainties’. The campaign was bolstered...

MAM Media and Advertising Ad Campaigns
Likee collaborates with I Am Desi World to promote new music video

New Delhi:  Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with I Am Desi World to promote a new music video. Launched in 2017, I Am Desi World is a group of 5 quirky singers, and the band has gained its popularity for making...

MAM Marketing MAM
Saregama dedicates Carvaan to the bravehearts of our country

Mumbai: No sacrifice is bigger than theirs, No courage is bolder than theirs, No duty is greater than theirs. On the occasion of the 71st Indian Republic day, Saregama launches a limited edition Carvaan dedicated to the real heroes of our great nation.   Carvaan salutes the undying spirit of the...

MAM Marketing MAM
Embassy Services runs a road safety awareness campaign

India accounts for 12 per cent of the world’s road deaths. In 2018 alone, the World Health Organization (WHO) estimates that almost 300,000 people died due to road accidents in the country. This number remains astonishingly high in comparison to other countries where the use of motor vehicles is...

MAM Marketing MAM
TATA Capital urges millennials to make 2020 their year of financial responsibility

MUMBAI: As an extension to its brand campaign #CountOnUs, Tata Capital, the financial services arm of the Tata Group has launched a video campaign urging Millennial and GenZ India to make the most of 2020. The campaign consists of a video conceived around the idea that there are 11 more months for...

MAM Media and Advertising Ad Campaigns
Sanju Menon appointed as COO of Publicis Ambience and Publicis Beehive

MUMBAI: Publicis Worldwide today announced Sanju Menon as the new chief operating officer of Publicis Ambience and Publicis Beehive. He takes over the charge from Paritosh Srivastava, who was elevated to the role of managing director of L&K Saatchi & Saatchi. Menon will be looking into the...

MAM Media and Advertising People
LAVA sparks off behaviour change campaign with #SendItBack against fake forwards

MUMBAI: One of India’s largest mobile handset brands, Lava International, today announced the launch of its Republic Day campaign- #SendItBack. The hard-hitting campaign video highlights the ongoing menace of fake forwarded messages that create panic and fuel acts of violence. It urges all mobile...

MAM Media and Advertising Ad Campaigns
ACG appoints Alexander Robertson as chief marketing officer

MUMBAI: ACG Group, the world’s only integrated offering end-to-end manufacturing solutions for the pharmaceutical industry today announced the appointment of Alexander Robertson as the new chief marketing officer for the Group.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories