MUMBAI: Yahoo! India has appointed Sonya Banerjee as head - marketing with immediate effect.

Banerjee has over 10 years of experience in media and marketing, having worked with agencies like Trikaya Grey Grey worldwide and HTA -Fulcrum as well as with Onida (MIRC Electronics).

Banerjee brings to the table local and regional consumer insights of Indians, which should be of value as Yahoo! India plans to increase both the reach and engagement of its products with online and mobile users across India who come from diverse cultures and background.

 
 
Yahoo! India country manager Neville Taraporewala said, "Sonya, with her experience and knowledge of the business, coupled with her energy, drive and passion, is a perfect fit for Yahoo! India. She has always played an instrumental role in developing, planning and successful execution of Yahoo! campaigns. With Sonya's sheer energy and lateral thinking, she's a maverick in her field and an asset to the overall business."

 
Banerjee said, "Yahoo! provides me with a challenge to help it build audiences from across this large country with so many culturally different communities. The focus will be to assist the different business units locally to achieve their reach and engagement goals through optimised marketing solutions in India."