MUMBAI: Popular male grooming brand Wild Stone has launched an interesting ad campaign for ICC Men’s Cricket World Cup 2019, featuring its brand-new ambassador Ranbir Kapoor.

The campaign, created by Ogilvy, comprises of three short films aimed to position the brand’s “fragrance” proposition in the Cricket World Cup frenzy. The films show how Ranbir deftly uses “fragrance” to get his friends around the world support our nation using “Log Toh Notice Karenge” tagline.

McNROE founder & MD Narendra Daga said, “Both Wild Stone & Ranbir Kapoor share the fragrance of confidence. This perfect partnership is sure to have a lasting impression on viewers.”

With huge appeal amongst the youth, Wild Stone now aims to drive greater brand salience on a pan-India level through their association with the tremendously talented Bollywood superstar.