MAM

White Rivers Media Bags digital marketing mandate for Cosnature’s India operations

It will curate digital strategies for Cosnature’s launch & operations

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/wrm.jpg?itok=M_ZIv4Ja

MUMBAI: Following a multi-agency pitch, White Rivers Media, an independent full-service digital creative agency founded in 2012, won the social creative and digital mandate for the Germany-based cosmetic brand ‘Cosnature’ by MAXIM Group’s Cosmolux Deutschland GmbH, with 36+ years of experience in the industry.

Within the scope of this mandate, White Rivers Media will curate digital strategies for Cosnature’s pan India launch and operations. The account will be handled out of the agency’s head office in Mumbai.

Cosnature is a range of cruelty-free, vegan cosmetics & wellness products. As a brand it stands for certified natural beauty care, which is kind on both skin and the environment, and allows the world take part of the manifold benefits of nature.

Commenting upon the association, Cosnature India director Nicolas Camci said, “Cosnature carries a worldwide reputation of all-natural, high-performance cosmetics that are ‘Made in Germany’. Our intentions to land a strong footing in the Indian market critically requires an equally strong data-backed digital marketing strategy. White Rivers Media understands our product and marketing philosophies. Together with its creative and technological capabilities, we are optimistic about the brand’s success in India.”

Cosnature (India) chairman Kabir Arora added, “A steady growth in India’s natural and organic cosmetics market, and the heightened environmental awareness among the population has our attention. We are here to win our consumers with a promise of certified products. White Rivers Media has deciphered an optimised digital plan, which complements our vision for the brand in the country.”

White Rivers Media chief executive officer and co-founder Shrenik Gandhi added, “We are excited to work with Cosnature, as it will be one-of-its-kind proposition for young Indian consumers. The brand has a prodigious reputation globally, in terms of both its products and marketing philosophies. Parallel to that, we shall curate strategies that leverage precision targeting & communication to discover, capture, and engage audiences in India, and then convert them into brand evangelists.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/neeraj.jpg?itok=rEhutr8H
Havas Group India appoints Neeraj Bassi as chief strategy officer

MUMBAI: Havas Group India has further strengthened its leadership team with the appointment of Neeraj Bassi as the chief strategy officer, effective immediately. This is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients. In his new role...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/vivian.jpg?itok=geYg3x1F
Viviana Mall live streams music performance

MUMBAI: Unable to attend a band or a concert this Saturday? Not an issue. Viviana Mall has brought live music performance to your smartphone. On Saturday, Viviana Mall live-streamed music performance on Instagram. The music activity was part of the ‘V4Music’ banner that it organises every Saturday...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/goqii.jpg?itok=DYPzlh7J
In a bid to help the underprivileged & frontline workers, GOQii launches ‘Health Quiz Karona’

MUMBAI: The nation is facing unprecedented challenges and in times of such adversity, is when we need to unite and fight the battle against the novel Coronavirus. While we sit in the comfort of our homes, it is the frontline workers who step out every day so that they can safeguard and help us come...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/salim.jpg?itok=wZG7YMlx
On the eve of World's Health Day, IPRS CreativeShala to host a LIVE session on Coping with anxiety and creative block!

MUMBAI: Music is a stress buster but very few are aware of the challenges faced by the artists in creating their masterpieces.  Research suggest that people working in the creative industries are three times more likely to suffer from mental health problems than any common man.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/ncio.jpg?itok=JoCjeA-N
Use 21-day lockdown to quit smoking, says Nicotex

MUMBAI: Nicotex, the leading brand in the smoking cessation category by Cipla Health Ltd has introduced a ‘21 Days to Quit Smoking Challenge’ exhorting smokers to quit smoking. As the nation entered a 21-day lockdown due to COVID-19 and is practicing social distancing, Nicotex also urged...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/Panasonic.jpg?itok=uhShb9Lp
Panasonic India's digital campaign crosses 100 million views on YouTube

MUMBAI: Panasonic India’s latest digital campaign for its newly launched IoT (Internet of Things) and AI (Artificial Intelligence)-enabled platform, 'Miraie for Connected Living’, has garnered more than 100 million views on YouTube. The campaign was planned and executed digitally by WATConsult, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/mk.jpg?itok=VxLcTbnr
Crowdfunding platform Milaap launches campaign to fight Covid-19

MUMBAI: Covid-19, the disease caused by the novel coronavirus, has infected more than 4.9 lakh people worldwide.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/prashant.jpg?itok=PQZX_k0u
Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative

MUMBAI: Momspresso.com has rolled out a joint initiative #IndiaCraftingMemories in association with Fevicreate, a platform by Pidilite Industries Limited, that encourages creativity and makes learning fun through arts and crafts, and DIY activities. The 21-day campaign from Momspresso and the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/admitad.jpg?itok=TFLcJS8z
Admitad India comes forward to support daily wagers amid COVID-19 lockdown

MUMBAI: As the world passes through a period of turmoil, Admitad India has joined hands with Fiinovation, a global CSR consultant, to distribute essential commodities including food rations, masks, sanitizers and hygiene kits amongst migrant labourers and daily-wage earners in slum regions.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required