Mumbai: TING, a fully integrated creative and digital advertising agency, has conceptualised and executed the end-to-end branding and packaging duties of Melts Oral Thin Strips, a newly launched product by Wellbeing Nutrition. The agency was responsible for the entire branding activity which included, visualization, packaging, branding, positioning, creatives, website designing to the social media launch.
The branding and messaging of the newly launched Melts focus on how there’s a need in today’s day and age to rethink the intake of nutrition supplements.
Speaking on the launch, Wellbeing Nutrition's founder Avnish Chhabria said, “To build a brand targeting the young audience of today, the digital-savvy youth, we wanted to work with someone who truly understands that generation. As a brand that offers nutrition solutions, with Melts® we wanted to go all out and reach out to as many people as possible. We are very happy with the way TING has handled and executed our entire brand identity. All our suggestions and our company vision were kept in mind while executing, and we look forward to escalating the brand presence to higher levels with them.”
TING co-founder & creative director Shruti Dhadda said, “While we have been associated with Wellbeing Nutrition for a while, it gives us immense pleasure to work with the core team in building the entire brand for Melts®. Creativity and packaging play a very vital role in attracting customers and our team ensured the correct messaging was conveyed. As an agency, we always consider inputs and suggestions shared by clients and accordingly formulate the best results, with our potions of creativity and strategic planning. We are thankful that Wellbeing Nutrition believed in us and gave us this opportunity to work alongside.”
