MAM

VMLY&R wins Dell India's creative duties

Agency will focus on creating an overarching connected consumer experience

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/29/2.jpg?itok=vgv1m5rp

New Delhi: Dell has appointed the brand experience agency VMLY&R as its lead creative agency in India for both the consumer and small business portfolio. The mandate was won after a keenly contested pitch.

The move indicates Dell’s intent to adopt a post-digital mindset towards marketing. As the lead agency, VMLY&R will go beyond traditional creative agency duties to create an overarching connected consumer experience for Dell, which will span the entire width from mainline, digital & social communications, platforms & experiences and data.

Read more news on Dell

Commenting on the appointment, Dell director-marketing Ritu Gupta said,  With the evolved customer journey and changing purchase behaviour it was important to select the agency that brings capabilities in elevating connected consumer experience.

VMLY&R India CEO Anil K Nair said, “We live in an ever-evolving world, where decades of digital adoption has now been compressed into a few months. It poses a great opportunity for an iconic brand like Dell to be portal; connecting them to various aspects of their lives and they get to live, learn, walk and play. The mandate for VMLY&R India is to think beyond the obvious and focus on a superior and seamless customer experience.”

VMLY&R handles the Dell Technologies brand globally, in a multi-faceted relationship that includes brand strategy and creative, martech, customer experiences, social strategy/content, and thought leadership.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/devi.jpg?itok=KEGEf4gZ
Brands celebrate Durga Puja as the festival of resilience

Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/jsw.jpg?itok=5acOe43H
JSW Steel Q2 net profit falls 37% to Rs 1,595 crore

MUMBAI: JSW Steel reported a net profit of Rs 1,595 crore for second quarter (July-September) of FY21, down 37 percent against a net profit of Rs 2,536 during the same period last year. However, it’s a far cry from the performance in the June quarter when it had reported a net loss of Rs 582 crore...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/neslte.jpg?itok=rPT12a9A
Nestle India clocks double digit growth on the back of in-home consumption

NEW DELHI: Nestle India has clocked total sales of Rs 3,525 crore in Q3 2020 ending on September 30, 2020. Domestic sales as well as total sales grew at 10.2 per cent and the total profit during this period was Rs 587 crore. As a result, the company has announced an interim dividend of Rs 135 per...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/emami.jpg?itok=ypirvfbM
Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

NEW DELHI: Emami Healthy & Tasty has roped in actor Dia Mirza and celebrity chef Ranveer Brar for the digital campaign Ab Har Nivala Immunity Wala (Now every bite is rich in immunity) of their new cooking oil ‘Smart Balance.’ Zoo Media worked on the campaign, with FoxyMoron overseeing its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/aditya.jpg?itok=w3e9wMEm
Flipkart acquires 7.8% stake in Aditya Birla Fashion

New Delhi: Flipkart Group has acquired a 7.8 per cent stake in Aditya Birla Fashion and Retail (ABFRL) for Rs 1500 crore. ABFRL has approved the raising of Rs. 1500 crore by way of preferential issue to Flipkart Group. The equity capital will be raised at Rs 205 per share. The promoter and promoter...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/life.jpg?itok=YlgGXtq1
Lifestyle celebrates Dil Se Diwali

NEW DELHI: Lifestyle has launched its festive campaign #DilSeDiwali, which encourages people to celebrate the festival of lights in their own way. Conceptualised by Wunderman Thompson South Asia, the campaign is particularly relevant in today’s context where everyone is looking forward to dressing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/norton.jpg?itok=WphWkWoG
NortonLifeLock launches first communication campaign in India with Havas Group

MUMBAI: Cybersecurity company NortonLifeLock has launched its first communications campaign in India with the aim to create awareness amongst consumers to help protect their personal data.  The communication pivots on the fact that our data is now even more vulnerable than ever and ‘prying eyes’...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/snapdeal.jpg?itok=tsBluhuE
Snapdeal targets low-end value shoppers in strategic shift

KOLKATA: It has been more than six months since the onset of the pandemic. While most businesses have taken a major hit, e-commerce has been have a rollicking time with a further boost projected during this festive season.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/virat.jpg?itok=VmdzlUN_
Great Learning places a great bet on the IPL

NEW DELHI: The outbreak of Covid2019 has turned out to be a watershed moment for the ed-tech sector, encouraging brands to acquire new subscribers and expand their business verticals. Both professional and school-level courses have witnessed a spurt in takers during the lockdown period.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required