VMLY&R India and Swaraj Tractors dedicate the latest campaign to Indian farmers

MUMBAI: VMLY&R India, an award-winning digital marketing, advertising and transformation agency, has conceptualized an illustrated and emotional film dedicated to Indian farmers for Swaraj Tractors.

Swaraj Tractors is first indigenously manufactured agricultural tractors in India, aptly named as Swaraj - giving a new dimension to the concept of self-reliance put forth by Mahatma Gandhi. The Swaraj brand has a rich history and over the last 40 years it has longstanding reputation amongst the farmers and the brand is synonymous with trust, power & reliability.

This year India is celebrating its 73rd Independence Day and like every year, all Indians will be excited about the day in their own big and small ways. 

For majority of the Indians, celebrating this day is all about wearing that quintessential white kurta and attending their respective functions in their society, buying tri-color flags for kids, chilling at home and scrolling through patriotic movies on cable TV and maybe eating some special food.

Amandeep Singh- Business Director, VMLY&R India had this to say on the campaign, ‘While celebrating this day in the most exciting way possible, how often do one realize that there is an entire community for whom Independence Day is just another day, as they are busy toiling hard for something, which is arguably the most important thing for our survival – growing food for us! This film shows the contrast in the ways of celebration of a common man and a farmer. Just that, a farmer’s celebration and hard work for nation is not for one day, it’s for his entire lifetime.’

As the voice - over and audio talks about the regular Independence Day Celebration in small towns and cities, the visual is a contrast departure from the same as it shows what Independence Day is for a regular farmer.

While Indians celebrate Independence Day with all the zeal and fanfare, let’s take a moment to acknowledge the contribution of these farmers in making us the great nation we are today.

Latest Reads
No job losses yet, Parle senior category head Mayank Shah clarifies

MUMBAI: Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due to the slowing economic growth and falling demand in the rural heartland which could cause production cuts.

MAM Marketing MAM
Kinetic India powers Tata CLiQ Electronics campaign

MUMBAI: Kinetic Worldwide is a leading global player in the out-of-home (OOH) media industry and has successfully executed creative campaigns for a number of its clientele. Yet another success story is the Tata CLiQ Electronics campaign.

MAM Media and Advertising Ad Campaigns
Asian Paints launches ‘Where The Heart Is - Season 3’

MUMBAI: There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area, it’s a home that carries within it the dreams, memories, and warmth of those who dwell in it.

MAM Marketing Brands
Likee creates guinness world record for its Independence Day campaign

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. More than 1 lac Indians...

MAM Marketing MAM
Spotify’s Sunte Ja hits the high note with Indian consumers

MUMBAI: Spotify India’s first multi-lingual national TV-led campaign ‘Sunte Ja’ has struck a chord with consumers in the country with its strategic media mix of TV, OOH and Digital. This campaign follows Spotify’s first geo-localised and hyper-contextualised marketing campaign ‘There’s A Playlist...

MAM Marketing MAM
Madison Media launches data-driven marketing and insights platform Datask

MUMBA: India’s foremost media agency, Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalised experiences at scale across creative, media and CRM. Datask drives customer-forward mar-tech capabilities...

MAM Media and Advertising Digital Agencies
Paytm Wins BCCI Title Sponsorship Second Time in A Row, with able facilitation by Wavemaker & ESP Properties

Wavemaker and ESP Properties, GroupM’s sports and entertainment marketing agency, has collaborated and facilitated the renewal of the partnership between Paytm and BCCI for the title sponsorship rights for BCCI’s International and Domestic cricket matches at home from 1st September 2019 to 31st...

MAM Media and Advertising Sponsorship
Little Black Book audience is very high intent, says founder & CEO Suchita Salwan

Connecting more than 4 million users to about a hundred thousand brands across 10 cities in the country, Delhi-based discovery and recommendation platform Little Black Book (LBB) is leading a diverse route in the evolving world of content-led commerce.

MAM Marketing Brands
JK Super Cement announces association with Dabang Delhi as Team Title sponsor in Pro Kabaddi League 2019

MUMBAI: JK Super Cement, India’s premier grey cement brand today announced its association with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories