Vigor Media Worldwide secures PR mandate for Rana Group

Vigor Media Worldwide secures PR mandate for Rana Group

Rana Group merges EV innovation and AgTech, and partners with Vigor Media for global prominence.

Dr Darshan Rana And Nikhil Singhal

Mumbai: Vigor Media Worldwide has successfully secured the coveted Public Relations (PR) mandate for Rana Group, a dynamic force in diversified industries. Evolving into a powerhouse engaged in sectors like Infrastructure, Power, Agriculture, Defense, Electric Vehicles and more, Rana Group stands as a key player in India’s business landscape.

Especially prominent in the E-Mobility segment, Rana Group has emerged as a frontrunner, revolutionising the Electric Vehicles domain with groundbreaking innovations under the prestigious brand name Erisha E-Mobility.  Among other group companies, Vigor Media Worldwide will exclusively handle the media mandate for Erisha E-Mobility. This strategic collaboration underscores Vigor Media Worldwide's proficiency in PR and communication, aimed at solidifying its reputation as a trailblazer in the industry.  

Vigor Media Worldwide emerged victorious in a competitive bidding process, succeeding in an intense multi-agency pitch. The mandate will be managed by the Delhi-NCR office of Vigor Media Worldwide. The agency's dedicated team, alongside proficient national and international associates, will execute the PR mandate. The primary objective is to enhance Erisha E-Mobility's visibility and support the brand's expansion goals.

Expressing enthusiasm about this collaboration, Rana Group & Group of Companies chairman and managing director Dr Darshan Rana said, "Partnering with Vigor Media Worldwide aligns with our commitment to excellence and strategic growth. We look forward to leveraging their expertise to effectively communicate our diverse offerings, and global partnerships, and highlight the success of Erisha E-Mobility, our esteemed venture renowned as the best Electric Scooters, Electric Bikes, Electric Three-Wheelers, and Electric Buses Manufacturing Company in India."

Commenting on the win,  Vigor Media Worldwide founder Nikhil Singhal said, "We are honoured to be chosen as the PR partner for Rana Group, a dynamic entity with a vast footprint across industries. Our team is committed to crafting compelling narratives that showcase Rana Group's achievements, values, and its significant role as a key player in various high-tech sectors, including Erisha E Mobility, a beacon in electric mobility solutions."

Rana Group's extensive portfolio encompasses infrastructure projects, electrical equipment, real estate, agricultural equipment, dairy farm equipment, and Erisha E Mobility - recognised as the Best Electric Scooters, Electric Bikes, Electric Three-Wheelers, and Electric Buses Manufacturing Company in India. The group's dynamic presence extends across multiple sectors, reflecting its commitment to excellence and innovation in each facet of its operations.

Vigor Media Worldwide is known for its cross-sectoral expertise spanning various industries, including Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and many more. The agency's client portfolio includes top-of-the-line brands in the industry.