MUMBAI: Mobile media company Ventes Avenues has strengthened its senior management with the appointment of two senior executives across its different verticals of branding, performance and programmatic.
Sneha Gupta has joined as the AVP for its Domestic Performance & Programmatic business. This comes at a time when the company is at an interesting juncture; with the launch its own Programmatic Platform. Sneha comes with more than a decade’s experience in digital marketing, media planning and digital publisher sales. She understands the power of audience data and usage of analytical tools. “I'm very excited to join the Ventes Avenues family and embark upon my new role. With the advent of programmatic at Ventes, I look forward to stronger alliances within the digital ecosystem. Having said this, our core focus will be on advertiser needs bundled with audience, data, and analytics, leading to building long term sustainable growth for the company,” says Sneha
In the West, Pooja Bhate has been hired as Deputy Head – Sales & Business Development. A digital native with over twelve years of experience in digital marketing and media sales, Pooja will be responsible for revenue generation from clients and agency partners based in West India for all the new publishers mandate Ventes has recently signed up. This appointment comes at the advent of Ventes Avenues partnering with VidMate and Bigo. “In this digital era, there are many platforms with variety of curated content being served to a consumer today; what stands apart is that Ventes has a distinct way of connecting with the right target audience for brands, paving the way to create a new chapter in mobile advertising. I’m thrilled with this opportunity to make brands leverage a disruptive model of reaching out to their target audience better than ever,” Says Pooja.
Ventes Avenues CEO & founder Niloufer Dundh said: “Ventes is honouring its promise to new recruits, and has gone ahead and onboarded Sneha and Pooja. With our evolution into an Adtech company, Sneha’s joining is timed perfectly and I look forward to learning from her experience and to working closely with her on our programmatic foray. Keeping in mind our new branding publisher partners and our commitments to them we have Pooja who will lead a separate pod for the same in the West to ensure business commitments are met. I look forward to growing our brandings sales revenue with Pooja; especially since our new publishers have created a unique opportunity for us to seek better extraction from