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Veet launches TVC to promote Glamour Campaign

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MUMBAI: Hair removal brand from the house of Reckitt Benckiser, Veet, has started the Glamour Campaign with a nationwide survey to reveal trends in hair removal.

As part of the campaign, a new TVC features Bollywood actor Katrina Kaif and has been conceptualised by creative agency Euro RSCG and produced by Kiss Films.

The TVC showcases Kaif getting ready for a party; she decides to wear a simple denim mini skirt and a short shirt as she is confident of her legs being appealing. She is shown vouching for the survey where 84 per cent of the Cosmopolitan readers have said that their legs never felt so smooth and glowing as they have after using Veet.

The commercial aims to highlight the increasing acceptance of Veet as “the ultimate tool to sexy legs” among girls and women. The TVC showing Kaif in a deciding gesture as what to wear and then moving out in a simple denim mini skirt and a short shirt subtly brings out the message that Veet stands for - “beauty” and “confidence.

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