MAM

Veet launches TVC to promote Glamour Campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/02/patanjali-reckitt-hindustan_lever.jpg?itok=CSXl8_z5

MUMBAI: Hair removal brand from the house of Reckitt Benckiser, Veet, has started the Glamour Campaign with a nationwide survey to reveal trends in hair removal.

As part of the campaign, a new TVC features Bollywood actor Katrina Kaif and has been conceptualised by creative agency Euro RSCG and produced by Kiss Films.

The TVC showcases Kaif getting ready for a party; she decides to wear a simple denim mini skirt and a short shirt as she is confident of her legs being appealing. She is shown vouching for the survey where 84 per cent of the Cosmopolitan readers have said that their legs never felt so smooth and glowing as they have after using Veet.

The commercial aims to highlight the increasing acceptance of Veet as “the ultimate tool to sexy legs” among girls and women. The TVC showing Kaif in a deciding gesture as what to wear and then moving out in a simple denim mini skirt and a short shirt subtly brings out the message that Veet stands for - “beauty” and “confidence.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/omnigel.jpg?itok=ZDfeBBKX
Omnigel’s new TV commercial focuses on working pain-free

MUMBAI:  Pain recovery gel – Omnigel, which hails from the Cipla family launches its first-ever TVC to strike a chord with Indians while reinforcing that Omnigel keeps you pain-free and uninterrupted, and empowers you to fulfill your desires. Acclaimed for its medicinal and healing benefits, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/will.jpg?itok=c0ybxc0m
BC Web Wise appoints Chagas Ferdinando as the Senior Creative Director

MUMBAI: A leading independent digital marketing agency BC Web Wise appoints Chagas Ferdinando as senior creative director. Chagas will be responsible for planning and overseeing the creative brand campaigns for BC Web Wise. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/coffe.jpg?itok=1ApLmuL6
Coffee Culture Celebrates Republic Day with “Cup to a Cop”

MUMBAI: There's nothing like a hot and steamy cup of coffee on a cold winter day! To celebrate the culture of coffee with the spirit of the nation on the 71 Republic Day of India i.e. 26 January 2020, Coffee Culture has launched honoring the real heroes of the nation through the ‘cup to a cop’...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/zee5_0.jpg?itok=2NJfnBtB
iProspect India to handle SEO for ZEE5 Global

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), will now be the search engine optimisation (SEO) of ZEE5 Global.  iProspect India will offer its extensive SEO services to the OTT platform to help increase viewership sessions on ZEE5 from organic...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/meloraa.jpg?itok=mzyZTgRl
Melorra’s Valentine’s campaign urges men to go beyond the traditional gift ideas

MUMBAI: Melorra, India’s fastest growing fine jewellery brand that’s making gold trendy for everyday wear has unveiled its latest Valentine’s Day campaign. Trending as #UpYourGiftingGame across all social media platforms, the campaign urges men to go beyond the traditional roses, teddy bears, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/godrej.jpg?itok=5i04OdIk
Godrej releases digital film 'The Little Things We Do' to Commemorate Republic Day

MUMBAI: Godrej Group has unveiled  a fascinating digital film named #thelittlethingswedo, to commemorate India’s 71 Republic Day. When the 122-year company looks back at its journey, it is immensely grateful for the opportunities that have come its way for being able to play its part in 'Making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/stock.jpg?itok=mkuNpg9n
Dealing with the slowdown: Madison Media’s recommendations

How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has come out with some 10 recommendations for marketers to deal with the slowdown which it has put out in a playbook, it released earlier this month.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/26/redme.jpg?itok=bxJ8KvZ9
Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

MUMBAI: How the Chinese mobile brands are making merry in India. The latest study  from Counterpoint Research shows that Chinese brands today account for a 72 per cent share of 2019 smartphone shipments in India as against 60 per cent in 2018. Xiaomi regsitered a sales increase of seven per cent in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/rohit_sharma.jpg?itok=0hAcUza4
Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma. As an entity, Noise stands for the passion that drives the youth to break the mold and...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories