MAM

TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

Love Depot has also roped in content creator and wellness expert Dr. Tanaya Narendra (@dr_cuterus)

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/06/30/love-depot.jpg?itok=x6sOAm4e

Mumbai: TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes. India has been grappling with the issue of sexual pleasure for decades, this game-changing e-store, the newest venture in the D2C space, is set to bring a paradigm shift in the minds of discerning customers. It pampers its customers as they have never been done before, making passion products accessible and available to all.

The kick-off could not have been better timed. Observers of the market point out that all surveys of sexual behaviour in India indicate this: that the need-gap is widening. The reason is not hard to find as we witness an increasing number of people - of all gender, orientation and interests – open up to looking for more excitement, more adventure and more thrill under the sheets.

Love Depot goes live with their launch campaign - #ThePleasureIsAllYours, with a film that will play on select OTTs, as well as display and social media engagement.  

The portal surveyed the market before its launch and the figures tell a dismal tale of love. Over 81 per cent of women surveyed reported to be dissatisfied with their sex lives, with 73 per cent rarely reaching their climax. Additionally, two out of three women admitted to looking out for a pleasure accessory either for enhancement or for fulfilment.

Fact is, alternate bedroom behaviour is now fast replacing traditional acts as Indians get more sexually experimentative. Needless to say, this fuels an unfulfilled desire for newer stimuli, newer catalysts and newer ways of getting intimate, either with a partner or with one’s own body. LoveDepot.com addresses this gap that is yawning in the market.  

Commenting on the launch, TTK Healthcare head of marketing Vishal Vyas said, “LoveDepot is built on one of the cornerstones of sexual wellness that we often let fall between the cracks: pleasure. It is born out of a firm conviction:  that everyone deserves to seek and conquer the peaks of sexual fulfilment. It is structured to provide the shopper – regardless of gender identity or sexual preference – an empowering experience, offering both choice and control. And it's driven by a single-minded purpose - to close the pleasure deficit in the market.”

Interestingly, LoveDepot has also roped in renowned content creator and wellness expert Dr. Tanaya Narendra, aka @dr_cuterus on social media, to co-create educational content for the consumer.

Dr. Tanaya commented, “It is important that we leave shame behind and empower people with what they necessarily have to know about their sexual needs. I am quite excited to be partnering with LoveDepot, which will not merely be a product marketplace but will also be a platform that makes all visitors aware of their entitlement to pleasure, and at the same time, educates them on the role of innovative and contemporary pleasure-providing products.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/wing.jpg?itok=Wh-vG4hW
Wing Communications to handle Advait Infratech’s PR mandate

Wing Communications has won the communications mandate for Advait Infratech—a Gujrat-based Infratech on Wednesday.

MAM PR & Communication
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/contract_logo.jpg?itok=IJMJHbXJ
Yardley London launches new campaign #Naturalfloralspa

On Wednesday, Yardley announced the launch of a new commercial for its all-new range of floral essence shower gels.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/myleeta-agawilliams.jpg?itok=dLvnsaLF
upGrad onboards Myleeta AgaWilliams as CEO – International

EdTech company, upGrad has announced the appointment of Myleeta AgaWilliams as CEO-International to spearhead growth across the APAC, EMEA and US regions. She assumed office in August this year.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/15.jpg?itok=6VXUoIYK
Dentsu Creative India names Sumeer Mathur as chief strategy officer

Dentsu Creative India has bolstered the strength of its strategy team with the appointment of Sumeer Mathur as chief strategy officer. Mathur will report to Dentsu Creative India chief executive officer Amit Wadhwa.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/arshan_saha.jpg?itok=VYZPx5Am
GroupM APAC senior leadership rejig: Arshan Saha named Nexus APAC CEO

Mumbai: GroupM, WPP’s media investment group, has unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus – the global performance organisation that unites the network’s performance talent and technologies into one single outfit. Arshan...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/endorphins_entertainment_0.jpg?itok=b133xRAV
Endorphins Entertainment bags PR Mandate for ZStack International in India

Mumbai: Endorphins Entertainment, an integrated communications agency headquartered in New Delhi, on Wednesday announced that it has won the PR mandate for ZStack International. It is a cloud computing technology vendor specialising in the research and development of cloud computing software and...

MAM PR & Communication
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/ds_group.jpg?itok=qlK2XPjG
DS Group launches first NFT on 93rd Founders’ Day with Grapes

Mumbai: On its 93rd Founders' Day, Dharampal Satyapal Group (DS Group) launched its first NFT in collaboration with the marketing firm Grapes. The group, which was founded in 1929, is celebrating its 93rd Founders' Day to commemorate an era of setting new standards and conquering new territories....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/yamaha.jpg?itok=0ePAsysS
Yamaha rolls out 'The Call of the Blue' version 3.0 campaign

Mumbai: Yamaha India has launched the 3rd version of its ‘The Call of the Blue’ campaign to elevate its image by intensifying its aspirational value through engaging customer-centric activities and launches.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/promax.jpg?itok=4OhzL1V_
Promax India Conference and Awards 2022: Zee, Disney+Hotstar, Sony Liv bag awards

Promax India recently celebrated the 20th anniversary of its "Promax India Conference & Awards 2022," which recognized excellence in entertainment marketing and design.

MAM Marketing MAM