Trip Creative designs launch campaign for Skoda Kushaq and Skoda Slavia

The company initiates designing the launch campaigns for Skoda Auto.

Mumbai: Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India’s new car launches, the ‘Skoda Kushaq’ and the ‘Skoda Salvia’ with event partners 70EMG.

Trip was involved at multiple stages of the launches from the very beginning as part of the PR and communications team initiative of Skoda Auto India. Content design, social media marketing and execution for multiple campaigns from the naming film, to the covered drive content, videos, photos, and teasers to the world static premiere which also included content for a hybrid live and online virtual conference, to the market launch online premiere of the Kushaq. With shoots in the Czech Republic, and various cities across India, the deliverable not only included multiple films across various formats, platforms and events but also the launch websites with WebGL, AR filters for Instagram and Fb, VR modules, Infographics, Car 3D renders, VFX and much more. The world static premiere of the Slavia was the most-watched online car event in the history of Indian Car launches on youtube and Instagram garnering over one lakh live audiences with over 15 million views in the first 24 hours along with #SkodaSlavia was a trending number one in India on Twitter during that day.

Trip Creative Services founder Prateek Sethi commented, "We have already established a benchmark in the animation industry working with 70EMG for the launch events is fantastic! Skoda PR and communication team are great clients. Our motive now is to expand our footprint. It has been a pleasure to be a part of the creative team of Skoda Auto India PR & brand communication for almost 4 years now and going strong. We are always trying to push the envelope across creatives and technologies for them."

The AR filters for the Skoda Slavia, which won first place in the Cult Critic Movie Awards 2022, while Skoda Kushaq won the Web & New Media Outstanding Achievement Award at the Black Swan International Film Festival in February 2022.

An investment of multiple crores across launches was made by Trip to make this project successful with 70EMG and Skoda Auto India. Currently, the automaker is clocking numbers over 5000 units sold per month, a major boost for the company. The models sold in India include the Kushaq, Slavia, Octavia and Superb.

Serving a variety of sectors with their exceptional services, Trip has proven to go a long way in aiming to serve the automobile industry and come up with new projects and digital art creativities that will give a new direction and fresh perspectives to the animation industry.

Latest Reads
The Advertising Club’s 54 edition of ABBYs is to be held at Goafest

The Advertising Club revs up to announce the 54 edition of ABBYs, South Asia’s Gold standard, which has been recognizing creative excellence in advertising for over five decades. Held over three days, The ABBY Awards, are scheduled to take place on the 24, 25, and 26 of May during Goafest at Grand...

MAM Media and Advertising AD Agencies
Dentsu brings in Ashish Khanna as global CEO, Dentsu Global Services

Dentsu has onboarded Ashish Khanna as global CEO - Dentsu Global Services (DGS), a globally networked talent capability that delivers high quality services across dentsu’s creative, media, and customer experience management (CXM) businesses.

MAM Media and Advertising People
Bisleri International launches ‘Bisleri Greener Promise’ sustainability campaign

Bisleri International Pvt Ltd, one of the first consumer goods companies to become plastic-neutral and water positive, has unveiled its sustainability campaign - Bisleri Greener Promise. The campaign highlights the role of Bisleri as a responsible corporate committed towards water security, plastic...

MAM Media and Advertising Ad Campaigns
Exide unveils ‘The Moving Canvas’ to bring alive the idea of India

Each day, millions of vehicles running across the length and breadth of this country move on Exide, an automotive battery brand. To capture this beautiful idea of a battery bringing together one of the world’s biggest nations, Wunderman Thompson India set out on a journey to create a film like no...

MAM Marketing Brands
Campus Activewear achieves 200 stores milestone across India

Campus Activewear, sports and athleisure footwear brand has announced a major milestone in its journey towards expansion and growth by achieving the landmark of 200 stores across India.

MAM Marketing Brands
Liqvd Asia strengthens team with new appointment and promotion

Liqvd Asia, a digital marketing and advertising agency, has announced the restructuring of its leadership team as a part of its ongoing efforts to enhance its services, achieve sustainable growth, and create vertical-specific SBUs.

MAM Marketing MAM
Freedom Healthy Cooking Oils launches new campaign

Mumbai: Freedom Healthy Cooking Oils launched a new campaign on Freedom Rice Bran Oil to inform the customers about the health benefits of using rice bran oil. This is the continuation of the ‘Freedom Oil Knowledge Series’ on the benefits of using rice bran oil. The new campaign highlights the...

MAM Marketing MAM
Cannes Lions announces first speakers

Mumbai: The Cannes Lions International Festival of Creativity has announced the first wave of speakers confirmed to take to the stages in June. The 70th edition will see a curated programme of world-class experts, challengers and disruptors from across the spectrum of creativity.

MAM Marketing MAM
11 per cent ad volume growth for featured celebrities: TAM AdEx report

Mumbai : TAM India has released its report on celebrity endorsement on TV in 2022. As per report, there was an 11 per cent ad volume growth for ads that featured celebrities in 2022 over 2021. Celebrity endorsed ads increased by 44 per cent and 60 per cent in both 2021 and 2022 respectively as...

MAM Marketing MAM